45+ teacher training candidates,
found and converted.
Finding qualifying candidates against strict requirements, sustained over 2 years
School Direct Derby needed to find and convert candidates for its teacher training scheme, against specific and strict eligibility requirements, and needed to sustain that pipeline over a two-year project rather than a single push.
A sustained candidate search built around the scheme's requirements
OYM ran a two-year campaign finding candidates who met the scheme's strict eligibility requirements and converting them into registered School Direct candidates.
Eligibility-aware targeting
OYM built the campaign around the scheme's specific eligibility requirements, so effort focused on candidates who could actually qualify.
Candidate search
Ongoing search activity found candidates actively considering a route into teaching.
Application support
Candidates were supported through to a completed, qualifying application.
Sustained delivery
The campaign was sustained consistently across the full two years, not run as a single burst.
Numbers that speak for themselves
45+ candidates found and converted across a 2-year project, each one meeting strict scheme requirements.
Eligibility-first targeting avoids wasted effort
With strict requirements to meet, chasing volume without regard to eligibility wastes time on candidates who can never qualify. Building the campaign around the scheme's actual requirements from the outset is what delivered 45-plus genuinely converted candidates over two years.
“Every one of the forty-five-plus candidates had to meet strict scheme requirements. That meant targeting eligibility from day one, not chasing volume and hoping enough of it qualified.”
Recruiting against strict eligibility requirements?
If you need a sustained pipeline of candidates who actually meet strict criteria, OYM can build the campaign to find and convert them.
Talk to OYM about lead generation →What we would use for you
This project touched Lead Generation, SEO, and Test & Measure.