Ready to go big with
GOOGLE?
Act on customer insights faster…
Google Ads for UK small businesses. Win the click, then the customer.
We help UK small businesses turn Google into a steady source of enquiries: Search Ads, Shopping, Google Business Profile and conversion tracking, set up so every pound you spend can be traced back to a lead or a sale.
for Casa Dental
for One 80 Dental
for a single sprint
Google is paying off for your competitors. Not for you.
Most small businesses either aren't on Google properly, or are paying for clicks they can't track. Both cost you customers. We build the Google setup, paid and free, that shows up when people are ready to buy and proves what it's worth.
Book a free 30-min callYour Google Ads spend money without clear results
Broad match keywords, no negative keyword lists and weak ads waste budget fast. We tighten the account so spend goes on searches that convert.
You can't tell which clicks became customers
Without conversion tracking, you're judging ads on clicks, not enquiries or sales. We set it up so you know what's working.
Your Google Business Profile was set up and forgotten
It's the most valuable free listing a local business has. Most are incomplete, and some get suspended. We optimise it so it drives calls.
Your products aren't showing in Google Shopping
Shopping ads put your products, prices and photos in front of people at the moment they're ready to buy.
Where should your first pound on Google go?
Google isn't one channel, it's five. Spending in the wrong order is the most common way small businesses waste money on it. Here's the order we usually recommend, and when each one makes sense.
Google Business Profile
Free, and the first thing local customers see. If you serve an area, fix this before spending a penny.
FreeConversion tracking
Google Analytics and conversion tracking set up properly, so every campaign after this can be judged on leads, not clicks.
Before any spendSearch Ads
Right when you need enquiries this month. Start narrow, on high-intent searches, and grow what works.
FastShopping Ads
Only if you sell products online. A clean product feed matters as much as the bidding.
ProductsSEO
The long game. Rankings build over months and keep bringing traffic when you pause the ads.
CompoundingThinking about Google Ads for the first time? Read 9 questions to ask first, or use our ROI calculator to see what extra enquiries would be worth.
Get your Google plan →What's included in a Google sprint
Every sprint has a defined scope agreed in writing before we start. Here's what a typical Google sprint covers.
Google Ads Setup
Campaign structure, keyword research, ad copy, bid strategy and negative keywords, built to bring in leads at a cost that makes sense.
Google Shopping
Product feed optimisation, Shopping campaign setup and bidding, so your products appear when people are searching to buy.
Google Business Profile
Categories, services, photos, posts, Q&A and review responses, so your profile actively drives calls and visits.
Conversion Tracking
We track calls, forms and sales, so you know exactly which campaigns, keywords and ads bring revenue, not just clicks.
Monthly Optimisation
Pause what underperforms, scale what works and test new ads, so your Google spend improves month on month.
Remarketing
Ads that bring back people who visited your site but didn't enquire the first time.
Google results, start to finish
Real clients, real enquiries. Click through for the full story.
Managed Google Ads spend of up to £3,000 a month, targeting treatments from Invisalign to complex dental work.
Ran Facebook Ads alongside, up to £2,000 a month, so the practice wasn't relying on one channel.
Backed both with SEO, so patients found Casa Dental wherever they were searching: paid, social or organic.
One 80 Dental
250 leads a month from Google Ads, Facebook Ads and SEO working together.
Read the case study →Ultravisage Aesthetics
Google Business Profile suspension lifted and listings realigned.
Read the case study →LKU Group
An out-of-date Google Business Profile, properly optimised.
Read the case study →How Google connects to the rest of your marketing
Google brings people to you. These pillars make sure they turn into customers. See all 12 pillars →
Ready to make Google pay for itself?
Book a free 30-minute call. We'll look at your Google Ads, Business Profile and tracking, show you where money is leaking, and tell you what to fix first, whether you work with us or not. Dental or medical practice? See our medical results.
Google questions, answered
What is a Google Business Profile?
A Google Business Profile is the free listing that shows your business name, location, hours, reviews, and photos in Google Search and Maps. For most local businesses, it's the single most valuable piece of free Google real estate available.
How do I set up my Google Business Profile correctly?
Claim and verify the profile, choose the right primary category, fill in every section completely, add photos regularly, turn on messaging, and respond to every review. Read the full step-by-step guide →
My Google Ads are spending money but I'm not getting results. What's wrong?
Usually broad match keywords with no negative keyword list, poor account structure, or missing conversion tracking. Without proper tracking you can't tell which keywords and ads are actually generating leads, so spend keeps going to what isn't working.
Do I need Google Ads if I already rank organically?
Often yes, for the searches that matter most. Ranking organically takes time and rarely covers every valuable search term. Ads fill the gap immediately and can target high-intent searches your organic content doesn't yet reach.
Google Ads and Business Profiles that deliver
How the Google pillar has worked for our clients.
Ultravisage Aesthetics
Suspended by Google and invisible. How we got them back.
Read the case study →Casa Dental
200 leads a month for treatments from £5,000.
Read the case study →One 80 Dental
250 leads a month without relying on one channel.
Read the case study →LKU Group
A Google Business Profile, properly optimised.
Read the case study →
Need help building Google into your Online Marketing?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK