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GOOGLE?

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Google Marketing & Ads Services | BIG12 Pillar 06 | Optimise Your Marketing
BIG12 Pillar 06 — Google

Get found on Google. Win the click every time.

We help businesses dominate Google — combining paid search, Google Shopping, display advertising, and Google Business Profile to ensure you appear at the top of results for every search your customers make.

2,500+
Keywords on page 1
51%
Increase in yearly sales
£750
Starting price for a Google sprint
What a client says
“OYM completely transformed our Google presence. Within 3 months we were appearing for searches we had never ranked for and our enquiry rate doubled.”
Retail Business
OYM Client
The problem

Most businesses are invisible on Google — and do not know it

If you are not on page one, you are effectively invisible. 95% of search traffic goes to page one results. We build the Google strategy — organic and paid — that ensures you appear when your customers are looking.

Book a free 30-min call
🔍

Your competitors appear above you for every important search

The businesses on page one are winning the customers you should be getting. We build the strategy that moves you up — through SEO, ads, or both.

💰

Your Google Ads are spending money without clear results

Broad match keywords, no negative lists, poor quality scores — most Google Ads accounts are wasting significant budget. We fix the account and reduce cost per acquisition.

🗺️

Your Google Business Profile is underoptimised

GBP is the most important free marketing tool for local businesses. Most are set up and forgotten. We optimise it fully so it actively drives enquiries.

🛒

Your products are not appearing in Google Shopping

Google Shopping puts your products in front of buyers at the moment they are ready to purchase. If you sell products and are not using Shopping, you are missing your best opportunities.

What we do

What’s included in a Google sprint

Every sprint has a defined scope agreed before we start. Here’s what a typical Google sprint covers.

🔍

Google Ads Setup

Campaign structure, keyword research, ad copy, bid strategy, conversion tracking — we build the Google Ads account that generates leads and sales at a profitable cost.

🛒

Google Shopping

Product feed optimisation, Shopping campaign setup, bidding strategy — we put your products in front of buyers at the exact moment they are searching to buy.

🗺️

Google Business Profile

Full GBP optimisation — categories, services, photos, posts, Q&As, review responses — so your profile actively drives calls and visits.

📊

Conversion Tracking

We set up proper conversion tracking so you know exactly which campaigns, keywords, and ads are generating revenue — not just clicks.

🔄

Monthly Optimisation

We review performance monthly — pausing underperforming keywords, scaling what works, testing new ad copy — so your Google spend improves over time.

🎯

Remarketing

We build remarketing audiences that re-engage website visitors with targeted ads — recovering the people who were interested but did not convert first time.

The BIG12 connection

How Google connects to the rest of your marketing

Google doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.

03
SEO
SEO drives the organic traffic that fills your funnel without ongoing ad spend.
01
Lead Generation
Lead generation feeds every other pillar — without a consistent enquiry flow, nothing else matters.
07
Local SEO
Local SEO gets you found by the customers who are closest and most likely to buy.
12
Test & Measure
Measurement tells you what is working so you can do more of it.
Case study

Real results from google work

Here’s what happened when a client invested in google with OYM.

Industry
Retail & eCommerce
A retail business spending significant budget on Google Ads with poor account structure, no Shopping campaigns, and no conversion tracking.
51%
Increase in yearly sales
2,500+
Keywords on page 1
3mo
To see results
£750
Starting sprint cost

“OYM completely transformed our Google presence. Within 3 months we were appearing for searches we had never ranked for and our enquiry rate doubled. The Shopping campaigns alone paid for the sprint ten times over.”

Retail Business
Get started

Ready to win on Google?

Book a free 30-minute call. We’ll audit your google across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.

Free 30 minutes. No commitment. No hard sales.

Need help building Google into your Online Marketing?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK