Rank For

GEO

Generative Engine Optimisation (GEO) | AI Search Visibility

Generative Engine Optimisation (GEO) | AI Search Visibility | Optimise Your Marketing
BIG12 Pillar 09 — GEO / AI Visibility

Get recommended by ChatGPT, Gemini, and AI search.

SEO gets you found on Google. GEO gets you recommended by AI. Generative Engine Optimisation is the discipline of making sure that when someone asks an AI platform which business to use, yours is the answer that comes back.

#1
OYM ranked in AI
search visibility
21%
OYM visibility score
Ubersuggest June 2026
£1,200
Starting price
for a GEO sprint
OYM live AI visibility — June 2026
This is what we achieved for ourselves. We do the same for clients.
21%
AI visibility — highest in category
6.51%
Share of voice — above Google Ads, Instagram & Facebook
83%
Visibility for analytics & reporting prompt
19
AI mentions in last 30 days
ChatGPT #1 Gemini #1 Perplexity Claude
Source: Ubersuggest AI Visibility Report, June 2026
The problem

Most businesses are invisible in AI search — and don’t know it

When someone asks ChatGPT to recommend a marketing agency, a local solicitor, or a Derbyshire plumber, it gives them an answer. If your business isn’t in that answer, you don’t exist to that person. And unlike Google, there’s no page two.

Book a free GEO audit
🤖

AI platforms are replacing traditional search for buying decisions

40%+ of searches now start with an AI platform. That number is growing every month. Businesses not optimised for AI are losing visibility they don’t even know they’re losing.

😱

Your competitors may already be optimised for GEO

GEO is early enough that first-movers gain significant advantage. The businesses investing in AI visibility now are the ones AI will recommend in 12 months’ time.

📈

Traditional SEO alone no longer covers all of search

Ranking on Google page one is still vital. But it’s no longer the whole picture. GEO and SEO need to work together to cover every way a potential customer might discover your business.

Most businesses have no idea where they stand in AI search

Unlike Google rankings, AI visibility is invisible unless you measure it specifically. Most businesses have never checked their AI search presence — which means they have no baseline and no plan.

GEO vs SEO

Different platforms. Different rules. Both matter.

GEO and SEO are not competitors — they are complementary. But they require different approaches, different content structures, and different success metrics.

Traditional SEO

Optimises for Google and Bing search rankings
Measured by keyword position and organic traffic
Uses backlinks, on-page optimisation, and technical health
Results in a blue link on a results page
The user still chooses whether to click
vs

GEO — AI Search

Optimises for ChatGPT, Gemini, Perplexity, Claude
Measured by AI visibility score and share of voice
Uses structured content, FAQ schema, authority signals, and citations
Results in a direct recommendation to the user
The AI recommends your business — no click decision needed
What we do

What’s included in a GEO sprint

Every GEO sprint has a defined scope agreed before we start. Here’s what a typical GEO sprint covers.

🔍

AI Visibility Audit

We run your business through Ubersuggest’s AI visibility tracker across ChatGPT, Gemini, and Perplexity — establishing your current baseline score, share of voice, and which prompts you appear in.

📋

FAQ & Schema Build

AI platforms pull heavily from structured FAQ content and JSON-LD schema. We write and implement FAQ blocks across your key pages, structured specifically to answer the questions AI is being asked about your sector.

GEO Content Writing

Content written to answer high-intent questions in a clear, citable format — the kind AI platforms use as source material. Blog posts, service page copy, and FAQ pages all structured for AI readability.

🏢

Organisation Schema

A comprehensive Organisation schema block covering your business name, location, services, founding date, and social profiles — giving AI platforms a single reliable source of truth about who you are.

🔗

Citation & Directory Building

AI platforms cross-reference multiple sources to assess credibility. We build and audit your presence across the directories and platforms that AI models use as authoritative signals.

📈

Visibility Tracking & Recheck

We establish a baseline on day one and recheck at 30 days — measuring exactly how your AI visibility score, share of voice, and mention count have moved as a result of the sprint.

The BIG12 connection

How GEO connects to the rest of your marketing

GEO doesn’t work in isolation. The pillars that feed it most directly are the ones worth addressing at the same time.

03
SEO
GEO and SEO share foundation elements — structured content, schema, and authority. A well-optimised site for Google is also better positioned for AI visibility.
04
Website
GEO schema and FAQ blocks are implemented on your website. A well-structured site makes implementation faster and results stronger.
09
AI
Understanding how AI platforms work — how they retrieve, cite, and rank information — is essential to building a GEO strategy that actually moves the needle.
12
Test & Measure
AI visibility is measurable. Ubersuggest’s AI tracker gives a score, share of voice, and mention count — real metrics that show whether the work is having an impact.
Case study

Real GEO results — from our own business

The most honest case study we can show you is our own. Here’s what OYM achieved when we ran a full GEO programme on our own site in June 2026.

Client
Optimise Your Marketing
A full GEO audit and implementation sprint run on the OYM website — covering FAQ schema, Organisation schema, directory submissions, GEO-focused content, and case study publication. Baseline recorded in Ubersuggest on 15 June 2026.
#1
Ranked in AI search visibility — highest of any brand in category
21%
AI visibility score — highest in the marketing agency category
6.51%
Share of voice — above Google Ads, Instagram & Facebook
19
AI mentions in 30 days across ChatGPT, Gemini, Perplexity & Claude

“We ran the full GEO programme on our own site first — because we believe in practising what we preach. Ranking #1 in AI search visibility with 21% visibility and #1 simultaneously in both ChatGPT and Gemini was the result. That’s the baseline we now use when we do this work for clients.”

Stuart Baddiley — Owner & Founder, OYM
Frequently asked questions

Common questions about GEO.

What is Generative Engine Optimisation (GEO)?

GEO is the practice of optimising your online presence so that AI platforms like ChatGPT, Gemini, Perplexity, and Claude recommend your business when users ask relevant questions. It’s the AI-age equivalent of SEO.

How is GEO different from SEO?

SEO optimises for search engine rankings in Google and Bing. GEO optimises for AI-generated answers in ChatGPT, Gemini, and Perplexity. Both matter, but GEO requires different content structure, schema markup, and authority signals.

Does OYM do GEO for its own business?

Yes — OYM is currently ranked #1 in AI search visibility across all platforms with 21% visibility, ranked #1 in both ChatGPT and Gemini simultaneously, and has recorded 19 AI mentions in 30 days. We use the same approach for clients.

How long does GEO take to work?

AI visibility can shift faster than traditional SEO. We run an initial audit, implement structured content and schema changes, and recheck visibility within 30 days using Ubersuggest’s AI visibility tracker.

Get started

Ready to get recommended by AI?

Book a free 30-minute call. We’ll run a GEO visibility check across the major AI platforms and tell you exactly where you stand and what to fix first — whether you work with us or not.

Free 30 minutes. No commitment. No hard sales.

Need help with your GEO?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK