About Optimise Your Marketing, Online Marketing Agency
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18 years. One home in Derbyshire.
Optimise Your Marketing has been helping UK businesses grow online for 18 years, working from Derbyshire; now based at Cromford Mills near Matlock; with clients across Derbyshire, the UK, and increasingly internationally.
In that time we’ve grown from a small marketing operation into a team running a proprietary 12-pillar framework, our own AI advisor product (Buddy), and a 25,000-subscriber newsletter community (SocialCLUB); without losing the part that matters most: actually listening to the businesses we work with.
We’re here because of you.
We genuinely believe we are here because of you! We are here to help you, guide you and walk alongside you to be the best you can be. Together we all win. We hope to meet you very soon :)
An extension of your team. Not just a supplier.
OYM is led by Stuart Baddiley (Owner & Founder), supported by Sarah, who leads content, social and scheduling, and James, who leads technical delivery and SEO. Together we work as an extension of your team, not just a supplier.
Stuart Baddiley
Leads the agency, strategy, and client relationships; the driving force behind the BIG12 framework.
Sarah
Leads content creation, social media management, and the day-to-day scheduling that keeps client work moving.
James
Leads technical delivery and SEO; the engineering behind every site, integration, and search strategy.
Trusted by businesses across every sector.
To help as many people as possible with their own optimisation in life and business.
The OYM 12 Essentials of Online Marketing Map (aka The BIG12)
Explore the full BIG12 framework
Every client engagement runs on the same proprietary 12-pillar methodology; see exactly how it works and what each pillar covers.
View the BIG12 Map →How we actually work.
Using our years of experience, we implement into your business, (and teach you along the way) our proven 12 essential areas of online marketing. Using this trusted and proven system we ‘optimise’ your online marketing by working on what’s important to you now and then working on what you need for future success.
We take your online marketing needs, your timeframe and your budget to create a bespoke plan that you or Optimise Your Marketing can deliver.
This is all delivered through working with our experienced team and tools/platforms that have proven to be essential in our success. One system, one account manager, endless opportunities.
What we actually do.
What we do is simple, we optimise all of your online marketing essentials (including SEO, Website, Google, Local, Socials, Lead Generation, Influencer Marketing, AI, CRM, Analytics, Algorithms and your Brand) so that your target audience can find you, engage with you and buy from you.
You choose the speed and you choose the budget, then we deliver the roadmap agreed. We are with you all the way, your success is our success.
18 years of proof, not theory.
We’re proud of what 18 years has built; real results for businesses across engineering, legal, food & drink, financial services, agriculture, and professional services. From a farm shop selling out daily to a national bank generating 26,000+ event registrations, the results speak for themselves.
Every engagement starts the same way: a free BIG12 audit, followed by either a fixed-scope Sprint to fix one specific problem fast, or an ongoing retainer for businesses who want us working across the full framework month after month. Our own AI marketing advisor, Buddy, now puts that same BIG12 thinking to work around the clock.
Common questions about OYM.
How long has Optimise Your Marketing been operating?
18 years, working from our head office at Cromford Mills near Matlock, Derbyshire.
Who is on the OYM team?
Stuart Baddiley (Owner & Founder) leads the agency, supported by Sarah (content, social and scheduling) and James (technical delivery and SEO).
What is the BIG12 framework?
Our proprietary methodology covering 12 essential areas of online marketing; including SEO, Website, Google, Local, Social, Lead Generation, Influencer Marketing, AI, CRM, Analytics, Algorithms and Brand; used across every client engagement.
Does OYM use AI in its own marketing?
Yes; we built Buddy, our own AI marketing advisor, and use AI throughout our own operations as well as our clients’.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK