Over 2,500 page 1 keywords,
without a single Google penalty.
Ranking thousands of keywords without tripping Google's duplicate content rules
AVON needed to rank for a huge volume of keywords across both its products and the pages that help people become a representative — at a scale where duplicate content could easily have triggered a Google penalty if it wasn't handled carefully.
Structuring duplicate pages so Google wouldn't penalise them
OYM worked with the AVON team over 3 years to build out product and representative-focused pages at scale, structuring duplicate content in a way Google wouldn't penalise.
Large-scale keyword targeting
OYM worked with the AVON team to target keywords across both products and representative pages.
Duplicate page structure
Pages that needed to duplicate content were structured specifically to avoid triggering a Google penalty.
Sustained ranking over 3 years
The work ran across a 3-year project, sustaining and growing page 1 rankings throughout.
Numbers that speak for themselves
Over 2,500 keywords ranking on page 1 of Google, sustained across 3 years, with a duplicate-page structure that never triggered a penalty.
Scale only works if Google doesn't penalise it for duplication
At AVON's scale, ranking for thousands of keywords across similar product and representative pages could easily have looked like duplicate content to Google. Structuring those pages carefully from the start meant the volume of rankings grew without ever risking a penalty.
“AVON needed to rank at scale across products and representative pages without Google flagging duplicate content. Getting that structure right delivered over 2,500 page 1 keywords across 3 years, penalty-free.”
Ranking at scale without risking a Google penalty?
If you need to rank a large volume of similar pages without triggering duplicate content penalties, OYM can build the SEO structure to do it safely.
Talk to OYM about SEO →What we would use for you
This project touched SEO and Algorithms.