Leads and reputation,
built from scratch.
A new franchisee with no leads, no reputation, no clock to spare
A newly licensed ActionCOACH in London had a coaching practice to build but no existing client base, leads, or online reputation to draw on. Everything needed building from the ground up within her first months in business.
As a solo franchisee, she also needed to be able to keep doing this herself once the programme ended, not remain dependent on an agency for every lead.
Hands-on coaching, not just campaign delivery
OYM worked directly with the franchisee over six months, teaching her how to find leads and build a reputation online herself, rather than simply running campaigns on her behalf.
Lead-finding training
OYM taught practical methods for identifying and reaching potential coaching clients in her territory.
Reputation-building guidance
Structured support on building credibility and visibility online from a standing start.
Online presence setup
The foundational online presence needed to look established from day one was put in place.
Ongoing 1-2-1 support
Regular sessions throughout the six months kept the franchisee accountable and moving forward.
Numbers that speak for themselves
Delivered as skills transfer, not a managed campaign, so the capability stayed with the franchisee after the programme ended.
A solo franchisee needs capability, not just campaigns
For a solo franchisee, results that stop the moment the agency stops aren't enough. OYM's approach was to teach the skills directly, so the franchisee could keep generating leads and building her reputation long after the six months ended.
“The goal wasn't to run her marketing for her. It was to teach her how to do it herself, so six months in she wasn't dependent on us any more.”
New to running your own practice or franchise?
If you need to build leads and an online reputation from scratch and want the capability to keep doing it yourself, OYM can coach you through it directly.
Talk to OYM about lead generation →What we would use for you
This project centred on Lead Generation and Brand, with Social Media supporting the reputation-building work.