Ranking for beds, carpets,
flooring and furniture, locally.
Needing to rank locally across several product categories at once
JBM Carpets sells across several distinct product categories, beds, carpet, flooring and furniture, and needed a local strategy that could win visibility across all of them, not just one.
A local strategy built category by category
OYM built a local SEO strategy that targeted each of JBM Carpets' key product categories individually, then extended reach with new location pages.
Category-level targeting
Each core product category, beds, carpet, flooring, and furniture, was targeted individually rather than lumped into one generic strategy.
Local SEO strategy
OYM built the local search strategy to win visibility for JBM Carpets' key services.
Location page build-out
New location pages were built to extend reach into further areas beyond the core local market.
Numbers that speak for themselves
Delivered across four core product categories at once, with location pages extending the reach further.
One generic strategy can't win four different categories
Beds, carpets, flooring and furniture are searched for differently by different customers. Targeting each category on its own terms, then building out location pages, is what grew JBM Carpets' reach across the board.
“A carpet buyer and a bed buyer don't search the same way. We treated each category as its own local strategy, then built location pages to extend the reach further.”
Selling across multiple product categories locally?
If your local SEO treats every product category the same way, OYM can build a strategy that targets each one properly.
Talk to OYM about local SEO →What we would use for you
This project touched Local, SEO, and Website.