You’ve got to keep the algorithm
HAPPY
because we all like instructions really…
Algorithm marketing for UK small businesses. Reach more people for free.
Instagram, TikTok, LinkedIn, Facebook and Google all decide who sees your content. We track what each one rewards, week by week, and build your formats, hooks and posting rhythm around it, so more of the right people see you for free.
for Croots Farm Shop
Facebook and Instagram
AVON's 2,500+ page 1 keywords
The algorithm isn't your enemy. Guessing is.
Random posting, the wrong formats and ignoring what each platform rewards are the most common reasons for poor organic reach. Algorithms reward specific behaviours. We build the content system that triggers them.
Book a free 30-min callYour posts reach almost nobody, even with a decent following
Followers mean little if the platform isn't showing them your content. We find out why your reach has dropped and fix it.
You're using the wrong formats for each platform
Reels, carousels, text posts and video all perform differently on each platform. We match the format to where you're posting.
People scroll straight past
If the first few seconds don't earn attention, the platform stops showing the post. Strong hooks change that.
You're paying to boost posts that should travel on their own
Boosting weak content is expensive. Get the organic right first and your ad spend goes further.
What each algorithm rewards
Every platform wants the same thing: keep people on the platform and happy. But each one measures it differently. Here's the short version. Platforms change the detail often, so we track it every week in our Weekly Trends.
Watch time, and posts people send to friends. Original content beats reposts. Reels reach new people, carousels deepen trust.
Sends and watch timeTikTok
How much of the video people watch, and whether they rewatch. A strong hook matters more than your follower count.
CompletionTime spent reading, real comments and clear expertise on a topic. Read our 360Brew explainer.
Dwell and expertiseConversations between real people, plus Reels. Local community content and events travel well.
InteractionsHelpful, people-first content from someone with real experience. Clear answers also help you show in AI Overviews.
HelpfulnessWant the full detail? Download our free 2026 algorithm guide, or read how to beat the social media algorithm.
Get your algorithm plan →What's included in an Algorithms sprint
Every sprint has a defined scope agreed in writing before we start. Here's what a typical Algorithms sprint covers.
Algorithm Audit
We review your content on every active platform and find what's holding back your reach and which signals you're missing.
Format Plan
The best formats for each platform, turned into a simple creative brief your team can follow.
Posting Rhythm
How often to post, and when, based on your own audience data rather than generic advice.
Hook Framework
Tested opening lines and visuals that stop the scroll, so the platform keeps showing your content.
Engagement Plan
Ways to earn the comments, saves and shares that tell each platform to show your content to more people.
Repurposing System
One idea turned into formats for every platform you use, multiplying reach without multiplying effort.
Algorithm results, start to finish
Real clients, real reach. Click through for the full story.
Built a consistent posting operation from 2023, matched to what Facebook and Instagram reward.
Created community content around the farm's events calendar, the kind of posts people share and talk about.
Moved followers onto channels Croots owns, with a 12,000-strong email list and a growing app.
AVON
2,500+ page 1 keywords on a near-duplicate site structure, with zero Google penalties.
Read the case study →Inn Farm Dairy
Weekly content across Instagram, Facebook and TikTok, and 366% growth in daily sales.
Read the case study →Balance & Beam
From 3 enquiries a week to 32, with page 1 rankings on key local terms.
Read the case study →How Algorithms connects to the rest of your marketing
Algorithms decide who sees you. These pillars decide what happens next. See all 12 pillars →
Ready to get your content seen?
Book a free 30-minute call. We'll look at your channels, show you what's holding your reach back, and tell you what to fix first, whether you work with us or not. Sprints start from £750. Want weekly updates? Join SocialCLUB.
Algorithm questions, answered
What is the social media algorithm?
The social media algorithm is the system each platform uses to decide who sees your content and in what order. It ranks posts based on signals like early engagement, format, and how long people watch or read, rather than showing content in simple chronological order.
How do I increase my organic reach on social media?
Post the formats each platform currently favours, hook viewers in the first two seconds, post when your audience is actually online, and prioritise content that earns comments, saves, and shares rather than just views. Read the full step-by-step guide →
Why is my reach so low when I have a lot of followers?
Follower count and reach are not the same thing. Algorithms decide how many of your followers actually see a post based on early engagement and format, not on how many people clicked follow in the past. A large, inactive following can reach almost nobody.
Do I need to pay to get my content seen?
No, though it speeds things up. Boosting can compensate for weak organic strategy in the short term, but content built around the right format, hook, and timing earns reach without ad spend, and that reach tends to be more durable.
Working with the algorithms, not against them
How the Algorithms pillar has worked for our clients.
AVON
2,500+ page 1 keywords without a single Google penalty.
Read the case study →Croots Farm Shop
3 million impressions and 12,000 email subscribers.
Read the case study →Balance & Beam
From 3 enquiries a week to 32, plus the systems to handle them.
Read the case study →
Need help understanding the Algorithms in Online Marketing?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK