You’ve got to keep the algorithm
HAPPY
because we all like instructions really…
Beat the algorithm. Reach more people for free.
We help businesses understand how social media algorithms work — and build the content strategy, posting cadence, and format mix that maximises organic reach without paying for every view.
The algorithm is not your enemy — but most businesses treat it like one
Posting randomly, using the wrong formats, and ignoring the signals platforms reward are the most common reasons businesses get terrible organic reach. The algorithm rewards specific behaviours — we build the strategy that triggers them.
Book a free 30-min callYour posts reach almost nobody despite a large following
Follower count means nothing if the algorithm is not distributing your content. We diagnose exactly why your reach is suppressed and fix it.
You are posting in the wrong formats for each platform
Reels vs carousels vs static posts — each platform rewards different formats at different times. We build the format strategy that maximises distribution.
You are posting at the wrong times
Algorithms reward early engagement. Posting when your audience is not online suppresses reach permanently for that post. We fix your timing.
You are paying to boost posts that should reach people organically
Boosting is a tax on poor organic strategy. We build the content system that earns organic reach so your ad spend goes further.
What’s included in a Algorithms sprint
Every sprint has a defined scope agreed before we start. Here’s what a typical Algorithms sprint covers.
Algorithm Audit
We audit your current content across all active platforms — identifying exactly what is suppressing your reach and what signals you are missing.
Format Optimisation
We identify the optimal content formats for each platform and build the creative brief that maximises distribution.
Posting Cadence
We build the posting schedule that maximises algorithmic favour — the right frequency, at the right times, with the right gaps between posts.
Hook Strategy
The first 2 seconds of every piece of content determines whether the algorithm distributes it. We build the hook framework that stops the scroll.
Engagement Strategy
Comments, saves, shares — we build the engagement strategy that sends the signals algorithms use to decide who else to show your content to.
Content Repurposing System
One piece of content repurposed into 8 formats for 4 platforms — we build the repurposing workflow that multiplies reach without multiplying effort.
How Algorithms connects to the rest of your marketing
Algorithms doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.
Real results from algorithms work
Here’s what happened when a client invested in algorithms with OYM.
“We went from getting a few hundred views per post to tens of thousands without spending more on ads. Understanding the algorithm completely changed our approach to content.”
Ready to get your content seen?
Book a free 30-minute call. We’ll audit your algorithms across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Algorithm questions, answered
What is the social media algorithm?
The social media algorithm is the system each platform uses to decide who sees your content and in what order. It ranks posts based on signals like early engagement, format, and how long people watch or read, rather than showing content in simple chronological order.
How do I increase my organic reach on social media?
Post the formats each platform currently favours, hook viewers in the first two seconds, post when your audience is actually online, and prioritise content that earns comments, saves, and shares rather than just views. Read the full step-by-step guide →
Why is my reach so low when I have a lot of followers?
Follower count and reach are not the same thing. Algorithms decide how many of your followers actually see a post based on early engagement and format, not on how many people clicked follow in the past. A large, inactive following can reach almost nobody.
Do I need to pay to get my content seen?
No, though it speeds things up. Boosting can compensate for weak organic strategy in the short term, but content built around the right format, hook, and timing earns reach without ad spend, and that reach tends to be more durable.
Need help understanding the Algorithms in Online Marketing?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK