Look at you, all like winning at
PPC
Boost your Lead Generation through paid ads (but with a little support along the way)
Ads that pay for themselves. Not just traffic.
We help businesses run paid advertising campaigns that generate measurable revenue — building the account structure, targeting, and tracking that makes every pound of ad spend accountable and every campaign optimisable.
Most paid ad accounts are wasting at least half their budget
Broad match keywords, no negative lists, poor quality scores, no conversion tracking — most paid ad accounts have significant wasted spend baked in. We fix the foundations and build campaigns that generate revenue not just traffic.
Book a free 30-min callYou are spending on ads but cannot see what they are generating
Clicks and impressions are not results. Without proper conversion tracking connected to real business outcomes you are flying blind. We fix the tracking first.
Your cost per lead keeps rising but results are flat
Rising CPCs without rising conversions means your account needs rebuilding. We audit the full account and rebuild the structure that drives down cost per acquisition.
Your ads are reaching the wrong people
Poor targeting wastes budget on people who will never buy. We build the audience and keyword strategy that puts your ads in front of people who are actively ready to convert.
You are running the same ads with no testing or optimisation
Set and forget is the most expensive way to run paid ads. We build the testing framework that continuously improves performance — copy, audiences, landing pages, bids.
What’s included in a Paid Ads (PPC) sprint
Every sprint has a defined scope agreed before we start. Here’s what a typical Paid Ads (PPC) sprint covers.
Account Audit
We audit your existing paid ad accounts — identifying wasted spend, poor quality scores, missing negatives, and structural issues that are suppressing performance.
Campaign Build
We rebuild or build from scratch — proper campaign structure, tightly themed ad groups, keyword match types, bid strategies, and ad extensions.
Audience & Targeting
Custom audiences, lookalike audiences, in-market segments, remarketing lists — we build the targeting that reaches the right people at the right stage of the buying journey.
Ad Copy & Creative
We write and test multiple ad variants — headlines, descriptions, and extensions — to find the combinations that drive the highest click-through and conversion rates.
Conversion Tracking
We set up proper conversion tracking — form submissions, phone calls, purchases, bookings — so every campaign's ROI is measurable and attributable.
Monthly Optimisation
We review performance monthly, pause underperformers, scale winners, test new copy, and adjust bids — so your campaigns improve consistently over time.
How Paid Ads (PPC) connects to the rest of your marketing
Paid Ads (PPC) doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.
Real results from paid ads (ppc) work
Here’s what happened when a client invested in paid ads (ppc) with OYM.
“OYM rebuilt our Google Ads account from scratch. Within 6 weeks our cost per lead had dropped by 40% and we were generating twice the enquiries for the same budget.”
Ready to make your ad spend work harder?
Book a free 30-minute call. We’ll audit your paid ads (ppc) across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK