No nonsense
SEO
Search engine optimisation is the Get Found pillar of the BIG12: the work that puts your business in front of people already searching for what you sell, on Google and increasingly in AI answers. Based in Derby or Derbyshire? See our Derby SEO page for local results and rankings.
SEO for UK small businesses. Rank higher without paying for every click.
We help UK small businesses build search visibility that compounds: keyword research, on-page optimisation, technical SEO and content, aimed at the searches your buyers actually make. And because more people now ask ChatGPT and Gemini too, we build every page to be found in AI search as well.
delivered for clients
for AVON alone
for an SEO sprint
SEO isn't dead. Badly done SEO is.
Keyword stuffing, thin content and bought links stopped working years ago. Modern SEO is about genuine authority and relevance: great content, solid technical foundations and real links. We do it properly.
Book a free 30-min callYour competitors are on page 1 and you're not
The businesses ranking above you for your most important searches are winning the customers you should be getting. We build the plan that changes that.
You publish content but it doesn't rank
Content without a keyword plan, proper structure and internal links doesn't rank. We build the framework that makes every page work harder.
Technical issues are holding your site back
Slow pages, duplicate content, broken links and poor mobile experience quietly drag rankings down. We audit and fix them.
AI search doesn't mention you
ChatGPT and Google's AI Overviews now answer many searches directly. If your content isn't structured for them, you're missing from the answer.
How long does SEO really take?
It's the question every business owner asks, and most agencies dodge it. Here's the honest version. These are typical ranges from our client work, not guarantees: competition, your starting point and how much content you publish all change the pace.
Fix the foundations
Technical audit, broken pages, titles and metas, Google Business Profile, tracking set up so we can prove progress.
FoundationsFirst movement
Long-tail and local searches start to climb as optimised pages are recrawled. Impressions usually rise before clicks.
Early signsMain terms climb
New content and internal links build authority. Your priority keywords move from page 3 or 2 towards page 1.
TractionEnquiries compound
Page 1 rankings bring steady traffic that doesn't stop when you stop paying, unlike ads.
CompoundingDefend and expand
Protect what ranks, refresh what slips, and move into the next set of searches.
GrowthWe're proving this on our own site. Our Page 1 Track Record project is taking six of our own pages, including "marketing agency Derby", to page 1, and filming every step.
Get your SEO timeline →What's included in an SEO sprint
Every sprint has a defined scope agreed in writing before we start. Here's what a typical SEO sprint covers.
Keyword Research
Every search term your ideal customers use, by volume, intent and competition, turned into a keyword map for your whole site.
On-Page Optimisation
Titles, meta descriptions, headings, content structure, internal links and image alt text on every priority page.
Technical SEO
Site speed, mobile, Core Web Vitals, crawlability, schema markup and sitemaps. We fix what's holding rankings back.
Content SEO
We find the gaps between you and the sites that outrank you, then plan the posts, service pages and FAQs that close them.
AI Search (GEO)
Structured data, answer-first content and clear author signals so ChatGPT, Gemini and Google's AI Overviews can cite you.
Rank Tracking and Reporting
Weekly tracking across every priority keyword, so you can see exactly how your SEO is compounding.
SEO results, start to finish
Real clients, real rankings. Click through for the full story.
Built a page structure that let many similar product and representative pages rank without being treated as duplicate content.
Optimised product pages and representative pages for the searches buyers and would-be representatives actually make.
Tracked, refreshed and expanded over three years, so rankings kept compounding.
Lancashire Electrical Distributors
SEO scaled to 300+ pages, starting from a new brand.
Read the case study →Ashley Foster PT
Page 1 rankings for 50+ personal training terms.
Read the case study →Ferndale Garden Centre
72% more online orders and page 1 for key terms.
Read the case study →How SEO connects to the rest of your marketing
SEO brings people in. These pillars turn that traffic into customers. See all 12 pillars →
Ready to rank higher and grow organically?
Book a free 30-minute call. We'll check where you rank today, show you the quickest wins, and give you an honest timeline, whether you work with us or not. Based in Derby? See our Derby page.
SEO questions, answered
How do I do SEO for my website?
Start with keyword research to find what your customers actually search for, then optimise your on-page elements (titles, headings, content), fix any technical issues slowing your site down, and build genuine backlinks over time. Read the full step-by-step guide →
How long does SEO take to work?
Most businesses start seeing meaningful ranking movement within 3 months, with significant traffic growth by month 6. SEO compounds; it gets cheaper and more effective the longer you stick with it, unlike paid ads.
How do I get backlinks to my website?
The reliable routes are digital PR (getting featured in relevant press or industry sites), guest posting on sites your customers already read, and creating genuinely useful content other sites want to link to naturally. See our full backlinks guide →
How do I check my website's Google ranking?
Search Google in an incognito/private browser window (so your search history doesn't skew results) and look for your page, or use a rank-tracking tool like Google Search Console, Ahrefs, or Semrush for accurate position data across all your keywords.
Page 1 rankings, delivered
How the SEO pillar has worked for our clients.
AVON
2,500+ page 1 keywords without a single Google penalty.
Read the case study →Nayyar's Solicitors
Ranking for 745 keywords and doubling social reach.
Read the case study →Etta Plumbing
Out of the Yell trap and onto page 1 for "plumbers Derby".
Read the case study →Lancashire Electrical Distributors
SEO scaled to 300+ pages from a new brand.
Read the case study →
Need help with your SEO?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK