CASE STUDY — START-UP & RETAIL

Brand and website built
ahead of a US launch.

OYM built Primes a brand identity and website ahead of its launch in New Jersey, USA, so the business had a professional presence from day one.
Client: Primes
Sector: Start-Up & Retail
Duration: Pre-launch build
Delivered by: Optimise Your Marketing
New Jersey
USA launch market
New
Brand built pre-launch
New
Website built pre-launch
0→launch
Built ahead of day one
The Challenge

A brand and website needed before the doors even opened

Primes needed a brand identity and website in place before launching in New Jersey, USA, so the business could look established and professional from the very first day it opened, rather than building its presence after the fact.

What OYM Did

Brand and website, built ahead of launch

OYM built the brand identity and website in the run-up to launch, so everything was ready the moment Primes opened its doors.

Brand identity

A new brand was built from scratch to give Primes a professional identity ahead of launch.

Website design and build

A website was designed and built to be live and ready before the New Jersey launch.

The Results

Numbers that speak for themselves

Delivered entirely pre-launch, so there was no gap between opening and having a professional presence.

New Jersey
USA launch market
New
Brand built pre-launch
New
Website built pre-launch
0→launch
Built ahead of day one
Why It Worked

First impressions can't wait until after launch

A new business only gets one first impression. Building the brand and website ahead of launch meant Primes could open in New Jersey with a presence that looked established from day one, not a work in progress.

“Launch day is not the time to still be building your brand. Everything was ready before Primes opened its doors in New Jersey.”

New Jersey
USA launch
0→launch
ready pre-launch
What This Means For You

Launching a business and need to be ready on day one?

If you're preparing to launch and need a brand and website ready before you open, OYM can build both ahead of your launch date.

Talk to OYM about brand and website →
Free 30 minutes. No commitment. No hard sales.
Relevant BIG12 Pillars

What we would use for you

This project touched Brand and Website.

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