Optimise Your Marketing
Your BIG12 Marketing Scorecard
Score your business across the 12 pillars that drive growth. Find out what's working, what's not, and where to focus first.
⏱ Takes about 4 minutes
Pillar 1 of 12
Lead Generation
How consistently does your business generate new enquiries each week? Not referrals, but outbound or inbound leads you've actively created.
Not at allEvery week, reliably
How clear is your process for converting a lead into a booked conversation or discovery call?
No clear processStructured and consistent
Pillar 2 of 12
Social Media
How effectively does your social media content generate genuine interest and enquiries? Not just likes and followers.
It doesn'tRegularly drives enquiries
Pillar 3 of 12
Website
How well does your website convert visitors into leads? Does it have a clear next step for someone not ready to call you?
No clear conversion pathStrong, tested CTAs
How fast and mobile-friendly is your website? Would a visitor on a phone have a good experience?
Slow or poor on mobileFast, excellent on all devices
Pillar 4 of 12
SEO
How visible is your business in Google search results for the terms your ideal customers actually use when they're ready to buy?
Not visible at allPage 1 for key terms
Pillar 5 of 12
Brand
How strong and consistent is your brand? Would someone who saw your content on three different platforms immediately know it was you?
InconsistentInstantly recognisable
Pillar 6 of 12
Google / GBP
How complete and active is your Google Business Profile? Photos, posts, reviews, and up-to-date information.
Set up and forgottenUpdated weekly
How well do you rank in the Google local map pack for your most important search terms?
Not in the map packTop 3 consistently
Pillar 7 of 12
Local
How strong is your local presence? Think directories, citations, community partnerships, and local PR.
Minimal local presenceWell known locally
Pillar 8 of 12
Influencers
How actively do you work with partners, affiliates, or influential figures who amplify your brand to new audiences?
Not at allActive partnerships
Pillar 9 of 12
AI
How well is your business using AI tools to save time, improve output quality, and stay ahead of competitors?
Not using AIAI embedded throughout
Pillar 10 of 12
CRM
How well do you follow up with leads and prospects? Do you have a system that ensures no one falls through the cracks?
No systemAutomated and reliable
How well do you stay in contact with existing clients to maximise retention and referrals?
RarelyProactive and consistent
Pillar 11 of 12
Algorithms
How well do you understand and work with the algorithms of the platforms you use? Timing, format, frequency, and engagement signals.
No awarenessActively optimising
Pillar 12 of 12
Test & Measure
How clearly can you tell which marketing activities are driving revenue? Do you know your cost per lead and conversion rate?
No visibilityFull clarity on ROI
How regularly do you test new approaches and use data to make decisions, rather than going on gut feel?
Gut feel onlyData-driven decisions
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