BIG12 Social Media · TikTok

TikTok marketing for UK small businesses. Turn views into customers.

Views are easy. Customers are harder. We're the TikTok marketing agency that plans, creates and posts short-form video for local and growing businesses, with one goal: more of the right people getting in touch.

Views without enquiries is just noise.

Most small businesses on TikTok fall into one of two camps. They post nothing because they don't know where to start, or they post every day and get views that never turn into sales. We fix both.

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You're not on TikTok yet

You know you should be, but you don't know where to start or what to post.

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Views, but no business

Some videos do well, but the phone doesn't ring any more than before.

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No time to keep it up

You post in bursts, then go quiet for weeks, and the algorithm forgets you.

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Trends move too fast

By the time you've spotted a trend, it's gone, or it doesn't fit your brand.

Free tool

Get your TikTok account roasted.

Add your TikTok account and our AI Roaster checks it against the 2026 algorithm rules. You get an honest, constructive breakdown of what's holding it back, plus a test and measure plan to fix it.

  • What's stopping your videos reaching new people
  • Quick wins for your profile, hooks and posting rhythm
  • A test and measure plan you can start this week
Roast my TikTok →

Free. No sign-up. Just add your account and the AI does the rest.

Why TikTok works for small businesses

TikTok doesn't care how many followers you have. Every video gets a chance to reach people who have never heard of you. That makes it one of the few platforms where a small business can compete with the big brands.

The catch is that the algorithm rewards consistency, strong hooks and content people watch to the end. That takes a plan, not guesswork.

Reach beyond your followers

Good content is shown to new people, not just the ones who already know you.

Built for local discovery

People use TikTok to find places to eat, shop and book, not just to be entertained.

Personality sells

Short video shows the people behind the business, which builds trust faster than a static post.

What's included in our TikTok marketing

Everything you need to show up consistently and turn views into enquiries.

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Strategy and content plan

Who you're trying to reach, a calendar of video ideas, and the offer that turns views into enquiries.

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Filming and editing

We film on site, or edit and post footage you supply. Whichever suits your time and budget.

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Trend spotting

We track TikTok trends every week and tell you which ones fit your brand, and which to skip.

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Profile optimisation

Bio, links, pinned videos and a clear next step so visitors know how to get in touch.

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Posting and community

Scheduling, captions, hashtags and replying to comments so the account keeps growing.

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Reporting

A simple monthly report on views, followers, clicks and, most importantly, enquiries.

How it works

Free roast

Run your account through our TikTok Roaster to see what's holding it back.

Plan

We agree your audience, content pillars and posting rhythm for a 30-day social sprint.

Create and post

Content goes out consistently, built around what's working on TikTok right now.

Test and measure

We track what brings enquiries, double down on it and drop what doesn't.

We track TikTok trends every week

Our free weekly TikTok trends page is one of the most visited pages on our site. It's the same research we use for our clients, so your content is always built on what's working now, not last month.

Who it's for

  • Local service businesses that want more enquiries from their area
  • Shops, cafes and hospitality businesses that want more footfall
  • Owners who know they should be on TikTok but don't have the time
  • Businesses already posting that want views to turn into customers

TikTok marketing questions, answered

Is TikTok right for my business?

If your customers are on their phones, TikTok can work. It's not just for teenagers. Run our free TikTok Roaster, or book a call, and we'll tell you honestly whether it's worth your time, or whether another platform will do more for you.

How do I use TikTok for business?

Start with a business account, a clear bio and a simple content plan. Post consistently, use trends that suit your brand and give viewers a reason to get in touch. Our guide on how to grow your TikTok followers walks you through it, or we can do it for you.

Why use a TikTok marketing partner instead of doing it myself?

You can do it yourself. But the fastest route to results is repeating what already works, and we already know what works on TikTok. You skip months of trial and error and get your time back.

How long before I see results?

We work in 30-day social sprints. Each sprint has a clear goal, a content plan and a report at the end. The first sprint shows which content gets traction, and each sprint after builds on what brings enquiries.

How much does TikTok marketing cost?

A 30-day social sprint starts from £750. The final price depends on how much content you need, and whether we film on site or edit footage you supply. See our pricing, or book a free call and we'll give you a clear figure.

Ready to turn TikTok views into customers?

Book a free 30-minute call. We'll show you what's working, what isn't, and exactly what to do next.

Free 30 minutes. No commitment. No hard sales. Social sprints from £750.