BIG12 Social Media · Facebook

Facebook marketing for UK small businesses. Turn your local audience into customers.

Your customers are already on Facebook. The question is whether they see you. We're the Facebook marketing agency that plans, films and posts native video for local and growing businesses, with one goal: more of the right people getting in touch.

Posting without enquiries is just noise.

Most small businesses on Facebook are stuck in one of two places. They share the odd photo or link and nobody sees it, or they post every day to the same handful of people who already know them. We fix both.

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Links and photos go nowhere

Facebook now favours native video, so link posts and static images barely get seen.

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Reach keeps dropping

Fewer people see each post, and boosting feels like the only way to be seen.

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No time to keep it up

Video, captions, replies, reviews. It's a job in itself, on top of your actual job.

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Messages go unanswered

Enquiries arrive in Messenger and comments, then get missed or answered too late.

Free tool

Get your Facebook page roasted.

Add your Facebook page and our AI Roaster checks it against the 2026 algorithm rules. You get an honest, constructive breakdown of what's holding it back, plus a test and measure plan to fix it.

  • What's stopping your posts reaching new local people
  • Quick wins for your page, video and posting rhythm
  • A test and measure plan you can start this week
Roast my Facebook →

Free. No sign-up. Just add your page name or link and the AI does the rest.

Why Facebook works for local businesses

Facebook is still where most local customers are. They use it to find what's on nearby, ask their community for recommendations and check your page before they visit, call or book.

In 2026, Facebook's algorithm puts all video under Reels and rewards videos people watch to the end, plus comments and saves over likes. The businesses that win post native video, not links, and reply to every comment.

Native video for reach

Short video filmed for Facebook gets shown to people who don't follow you yet.

Community for trust

Local groups, reviews and recommendations give people reasons to choose you.

Messenger for sales

Fast replies to comments and messages turn interest into bookings.

What's included in our Facebook marketing

Everything you need to show up consistently and turn your local audience into enquiries.

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Strategy and content plan

Who you're trying to reach, a calendar of post ideas, and the offer that turns your audience into enquiries.

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Filming and editing

We film on site, or edit and post footage you supply. Whichever suits your time and budget.

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Native Reels and video

Video made for Facebook, with strong hooks and edits built for full watch-through.

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Page optimisation

About section, buttons, reviews, hours and pinned posts that tell visitors who you help and how to get in touch.

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Posting and community

Scheduling, captions, and replying to comments and messages so the page keeps growing.

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Reporting

A simple report on reach, video completion, messages and, most importantly, enquiries.

How it works

Free roast

Run your page through our Facebook Roaster to see what's holding it back.

Plan

We agree your audience, content pillars and posting rhythm for a 30-day social sprint.

Create and post

Content goes out consistently, built around what's working on Facebook right now.

Test and measure

We track what brings enquiries, double down on it and drop what doesn't.

We track Facebook trends every week

Our free weekly Facebook trends page covers the formats and strategies getting traction right now. It's the same research we use for our clients, so your content is built on what's working now, not last month.

Who it's for

  • Cafes, shops and hospitality businesses that want more footfall
  • Local service businesses that want more enquiries from their area
  • Owners who know Facebook matters but don't have the time
  • Businesses paying to boost posts without seeing enquiries

Facebook marketing questions, answered

Is Facebook still worth it for a small business?

For most local businesses, yes. It's where your community is, and where people check you out before they visit or book. Run our free Facebook Roaster, or book a call, and we'll tell you honestly whether it's worth your time, or whether another platform will do more for you.

Should I boost posts or post organically?

Start organic. Post 2 to 3 native videos a week, film them for Facebook rather than reposting from elsewhere, and reply to every comment. Once you know which posts bring enquiries, boosting those is a far better use of your budget than boosting everything.

Why use a Facebook marketing agency instead of doing it myself?

You can do it yourself. But the fastest route to results is repeating what already works, and we already know what works on Facebook. You skip months of trial and error and get your time back.

How long before I see results?

We work in 30-day social sprints. Each sprint has a clear goal, a content plan and a report at the end. The first sprint shows which content gets traction, and each sprint after builds on what brings enquiries.

How much does Facebook marketing cost?

A 30-day social sprint starts from £750. The final price depends on how much content you need, and whether we film on site or edit footage you supply. See our pricing, or book a free call and we'll give you a clear figure.

Ready to turn Facebook into customers?

Book a free 30-minute call. We'll show you what's working, what isn't, and exactly what to do next.

Free 30 minutes. No commitment. No hard sales. Social sprints from £750.