BIG12 Social Media · Instagram

Instagram marketing for UK small businesses. Turn followers into customers.

Likes are nice. Enquiries pay the bills. We're the Instagram marketing agency that plans, creates and posts Reels, carousels and Stories for local and growing businesses, with one goal: more of the right people getting in touch.

Followers without enquiries is just noise.

Most small businesses on Instagram are stuck in one of two places. They post a nice photo now and then and hear nothing back, or they post all the time and grow followers who never buy. We fix both.

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Pretty grid, no sales

The feed looks lovely, but it isn't bringing people through the door.

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Reach keeps dropping

Fewer people see each post, and you don't know what changed.

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No time to keep it up

Reels, Stories, captions, replies. It's a job in itself, on top of your actual job.

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DMs go unanswered

Enquiries arrive in messages and comments, then get missed or answered too late.

Free tool

Get your Instagram account roasted.

Add your Instagram account and our AI Roaster checks it against the 2026 algorithm rules. You get an honest, constructive breakdown of what's holding it back, plus a test and measure plan to fix it.

  • What's stopping your posts reaching new people
  • Quick wins for your profile, Reels and posting rhythm
  • A test and measure plan you can start this week
Roast my Instagram →

Free. No sign-up. Just add your account and the AI does the rest.

Why Instagram works for small businesses

Instagram is where people check you out before they buy. They look at your profile, your Reels and your tagged posts to decide whether you're worth the visit, the call or the booking.

Reels reach people who don't follow you yet, and Stories and DMs keep you front of mind with the ones who do. The businesses that win use each format for a clear job, not just to fill the grid.

Reels for reach

Short video gets shown to new people who don't follow you yet.

Carousels and posts for trust

Tips, proof and behind the scenes that give people reasons to choose you.

Stories and DMs for sales

Everyday updates and conversations that turn warm followers into bookings.

What's included in our Instagram marketing

Everything you need to show up consistently and turn followers into enquiries.

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Strategy and content plan

Who you're trying to reach, a calendar of post ideas, and the offer that turns followers into enquiries.

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Filming and editing

We film on site, or edit and post footage you supply. Whichever suits your time and budget.

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Reels, carousels and Stories

Content designed for each format, so it looks like a professional business, not an afterthought.

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Profile optimisation

Bio, highlights, links and pinned posts that tell visitors who you help and how to get in touch.

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Posting and community

Scheduling, captions, hashtags and replying to comments so the account keeps growing.

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Reporting

A simple report on reach, followers, clicks and, most importantly, enquiries.

How it works

Free roast

Run your account through our Instagram Roaster to see what's holding it back.

Plan

We agree your audience, content pillars and posting rhythm for a 30-day social sprint.

Create and post

Content goes out consistently, built around what's working on Instagram right now.

Test and measure

We track what brings enquiries, double down on it and drop what doesn't.

We track social trends every week

Our free weekly trend pages cover the audio, hashtags and formats getting traction right now. It's the same research we use for our clients, so your content is built on what's working now, not last month.

Who it's for

  • Cafes, shops and hospitality businesses that want more footfall
  • Local service businesses that want more enquiries from their area
  • Owners who know Instagram matters but don't have the time
  • Businesses with followers who aren't turning into customers

Instagram marketing questions, answered

Is Instagram still worth it for a small business?

For most local and consumer-facing businesses, yes. It's where people check you out before they buy. Run our free Instagram Roaster, or book a call, and we'll tell you honestly whether it's worth your time, or whether another platform will do more for you.

What's the best Instagram marketing strategy for a small business?

Pick one clear audience, give each format a job (Reels for reach, carousels for trust, Stories and DMs for sales), post consistently, and give people an obvious next step in your bio and captions. Then measure what brings enquiries and do more of it.

Why use an Instagram marketing agency instead of doing it myself?

You can do it yourself. But the fastest route to results is repeating what already works, and we already know what works on Instagram. You skip months of trial and error and get your time back.

How long before I see results?

We work in 30-day social sprints. Each sprint has a clear goal, a content plan and a report at the end. The first sprint shows which content gets traction, and each sprint after builds on what brings enquiries.

How much does Instagram marketing cost?

A 30-day social sprint starts from £750. The final price depends on how much content you need, and whether we film on site or edit footage you supply. See our pricing, or book a free call and we'll give you a clear figure.

Ready to turn Instagram followers into customers?

Book a free 30-minute call. We'll show you what's working, what isn't, and exactly what to do next.

Free 30 minutes. No commitment. No hard sales. Social sprints from £750.