Marketing that targets customers in your
HOOD
keeping things close home…
Local SEO for UK small businesses. Get found by the customers nearest to you.
When someone searches "plumber near me" or "carpets Derby", Google shows three businesses in the map pack and most people pick one of them. We get you into that three: Google Business Profile, reviews, citations and local landing pages, all built around the towns you actually serve.
for Etta Plumbing
for Balance & Beam
for a single sprint
Your nearest customers can't find you.
Local search is where buying intent is highest. Someone searching for a service near them usually wants it this week. If a competitor is in the map pack and you're not, they get the call, even if you're better and closer.
Book a free 30-min callYou're not in the Google Maps pack
The top three map results take most of the local clicks. Outside them, you're easy to miss.
Competitors have more, and newer, reviews
Review count, rating and how recent they are all affect both your ranking and whether people choose you.
Your Google Business Profile is half finished
Missing categories, services, photos and posts. An incomplete profile tells Google you're less relevant than the business next door.
Your name, address and phone don't match everywhere
Old addresses and different phone numbers across directories confuse Google and quietly hold your rankings back.
The 5-minute map pack test
You don't need an agency to see where you stand. Grab your phone, switch off wi-fi so you're searching like a local customer, and work through these five checks.
Search "[your service] near me"
Are you in the top three map results? If not, note who is. They're your real local competitors.
VisibilitySearch "[your service] [your town]"
Try your main town and the next two you serve, for example Derby, Belper and Matlock. Do you appear in each?
CoverageCompare reviews
Count the reviews for the top three and check when the last one was left. How do yours compare?
ReviewsOpen your Google Business Profile
Are categories, services, opening hours and photos complete? When did you last post an update?
ProfileGoogle your business name
Check the directories that appear. Is your name, address and phone number exactly the same on every one?
CitationsFailed two or more? That's where your local enquiries are leaking. On a free call we'll run the same test properly and show you the order to fix things in.
Book your local audit →What's included in a local SEO sprint
Every sprint has a defined scope agreed in writing before we start. Here's what a typical local SEO sprint covers.
Google Business Profile Optimisation
Categories, services, service areas, photos, Q&A and descriptions, all completed and aligned to the searches you want to win.
Review Generation
A simple system for asking happy customers for reviews at the right moment, plus templates for replying to every review.
Google Business Profile Posts
A regular posting plan for offers, updates and recent jobs, so your profile stays active and relevant.
Citations and NAP Clean-up
We find and fix inconsistent listings, then add you to the directories that matter for your industry and area.
Local Landing Pages
Location and service pages for the towns you cover, written for real local searches rather than copied and pasted.
Local Rank Tracking
Weekly tracking of your map pack and local search positions, so you can see exactly what's moving.
Local results, start to finish
Real local businesses, real rankings. Click through for the full story.
Built a new website Etta Plumbing owns outright, designed to rank for the searches that bring in real work.
Targeted high-intent local searches like "boiler installation Derby" and "plumber near me", backed by 30+ blog posts.
Fully optimised their Google Business Profile to appear in the Maps pack, and structured content for AI search.
JBM Carpets
A local strategy and new location pages across four product categories.
Read the case study →Ashley Foster PT
Page 1 rankings for 50+ personal training terms.
Read the case study →Balance & Beam
From 3 enquiries a week to 32, plus the systems to handle them.
Read the case study →How Local connects to the rest of your marketing
Local search gets you seen. These pillars turn that visibility into enquiries. See all 12 pillars →
Ready to win the customers on your doorstep?
Book a free 30-minute call. We'll check where you appear in local search today, show you the quickest wins, and tell you honestly what it will take. Local to us? See our Derby and Derbyshire pages, or all locations.
Local SEO questions, answered
What is the Google Maps pack?
The Maps pack is the group of three local business listings Google shows at the top of search results for local searches, above the standard organic results. It gets more clicks than any other part of the page for local searches, so being in it matters more than ranking anywhere else.
How do I rank in the Google Maps pack?
Fully optimise your Google Business Profile, build a steady stream of reviews, keep your business citations consistent across the web, post updates regularly, and track your rankings so you know what's working. Read the full step-by-step guide →
How many reviews do I need before I see results?
There's no fixed number, but review count and recency are both ranking factors, and a steady flow of new reviews tends to matter more than hitting any particular total. A consistent review generation system beats a one-off push every time.
Why is my Google Business Profile not showing up for relevant searches?
Usually an incomplete profile, the wrong primary category, inconsistent business citations elsewhere on the web, or simply not enough reviews compared to competitors. We audit every field and listing to find which one is actually holding you back.
Found first in their local area
How the Local pillar has worked for our clients.
Etta Plumbing
Out of the Yell trap and onto page 1 for "plumbers Derby".
Read the case study →JBM Carpets
Ranking locally for beds, carpets, flooring and furniture.
Read the case study →Ashley Foster PT
Page 1 rankings for 50+ personal training terms.
Read the case study →All Good Group
From one maize maze to five businesses under one brand.
Read the case study →
Need help with your Local Marketing?
“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK