Marketing Agency in Derbyshire
Optimise Your Marketing is a digital marketing agency based at Cromford Mills, working with businesses across Derbyshire from Derby to Ashbourne. We run 30-day BIG12 sprints across SEO, websites, Google Business Profile, social, CRM and lead generation, with the outcome agreed in writing before we start. Inn Farm Dairy in Weston Underwood grew daily revenue 366%. Etta Plumbing in Derby went from a rented Yell website to page 1 for "plumbers Derby".
What we've done for businesses across the county
Real clients, real villages, real numbers. Every card links to the full case study.
Three clusters, one county
Most of our Derbyshire work sits in three patches. If you're in one of them, there's a good chance we already know your neighbours.
Derby and the suburbs
Ten clients from Duffield and Darley Abbey to Osmaston and the city centre: a farm shop, a brewery, a dental practice, a plumber, a menswear shop and two coaching firms. See the Derby page.
Brailsford and Ashbourne
Seven clients in and around one village: Fetch52, The Hut, Birch House Lakes, Maze 52, Exit Advisory Team, Rhodes Wealth Management and Inn Farm Dairy up the road in Weston Underwood. Hospitality, leisure and professional services.
Matlock and the Derwent Valley
Home. Cromford Mills is our registered office, and Matlock, Wirksworth, Belper and Bakewell are where we meet clients over a coffee rather than a video call.
The rest of Derbyshire
Chesterfield, Buxton, Ripley, Ilkeston, Swadlincote and Glossop are all within reach. Same BIG12 approach, same team, same 30-day sprints.
All 12 BIG12 pillars, delivered across Derbyshire
Every sprint maps to one pillar. Book an audit and we'll tell you which one to start with. See how the 12 pillars fit together.
SEO
Keywords, content and technical setup so Derbyshire searches find you first.
Google Business Profile
A fully optimised profile so you show up in the map pack for your town.
Local
Town pages and directories so every Derbyshire postcode you serve can find you.
AI Visibility
Showing up when customers ask ChatGPT and Gemini instead of Google.
Website
A site built to convert the traffic your marketing brings in.
Lead Generation
Turning visibility into enquiries you can follow up on.
Social Media
Strategy and content on the platforms your customers actually use.
Influencer
The right local partnerships and creators for your industry.
CRM
A database with campaigns that convert, not a spreadsheet of cold leads.
Brand
A consistent identity across every listing, channel and touchpoint.
Algorithms
Keeping pace with how each platform ranks and rewards content now.
Test & Measure
Dashboards showing what's working, not guesswork.
Inn Farm Dairy
A working dairy on a country lane between Derby and Ashbourne. OYM rebuilt the online presence around what local customers actually search for, tidied the Google Business Profile, and put the milk, ice cream and farm visits in front of the people already looking for them.
"Absolutely fantastic and a professional service, very helpful and proactive."
What Derbyshire clients say
"Stuart built and maintains my website and he's done a fantastic job. We get most of our business from Google searches. Nothing is too much trouble for Stuart. If I ask for changes on the site he does it straight away. Fantastic service, highly recommended."
"Stuart and the team at Optimise Your Marketing have played an integral part in developing our marketing and communications plan for our Scaling Up coaching business. From the development of our website to setting up our HubSpot sales and marketing platform, they have helped us significantly grow our business."
"Absolutely fantastic and a professional service, very helpful and proactive."
Stuart Baddiley, Founder
18 years in marketing, the last five running Optimise Your Marketing from Cromford Mills. Stuart built the BIG12 framework after seeing the same 12 gaps in hundreds of small businesses, most of them within 30 miles of here, and still leads every Derbyshire audit himself.
Town of the week
What people search for in one Derbyshire town, every week.
Ashbourne, week of 24 September 2026
74,000 searches a month for "Ashbourne" and most of the commercial ones are hospitality. If you run a pub, hotel, campsite or restaurant here, the demand is already searching for you.
| Keyword | Monthly searches | Difficulty |
|---|---|---|
| restaurants in ashbourne | 2,400 | 19 |
| pubs in ashbourne | 2,400 | 41 |
| hotels ashbourne | 2,400 | 38 |
| jobs ashbourne | 2,400 | 19 |
| campsite ashbourne | 1,900 | 17 |
We work with six businesses in the Brailsford and Ashbourne area, including Fetch52, The Hut and Birch House Lakes.
Ready to grow your Derbyshire business online?
Book a free 30-minute BIG12 audit and we'll tell you honestly what's working across your marketing and what isn't. No hard sell.
Questions Derbyshire businesses ask us
Do you work with businesses across the whole of Derbyshire?
Yes. We're based at Cromford Mills in the middle of the county and have clients in Derby, Duffield, Brailsford, Ashbourne, Weston Underwood and Matlock. Belper, Chesterfield, Buxton and Bakewell are all within an hour.
How much does a marketing agency in Derbyshire cost?
OYM works in 30-day BIG12 sprints with a fixed price agreed before work starts. Sprints start from £750 and the full price list is on our pricing page.
Do you understand rural and tourism businesses?
That's most of Derbyshire and a large part of our client base: farm shops, a dairy, fishing lakes, a wedding venue and hospitality around Brailsford and Ashbourne. Inn Farm Dairy grew daily revenue 366% with us.
Do I have to sign a long contract?
No. Each sprint is a 30-day project with an agreed outcome. Most clients run several in a row, but nothing rolls on unless you choose it.
Can we meet in person?
Yes. We meet Derbyshire clients on site or at Cromford Mills whenever it helps. Day-to-day delivery runs over video and a shared dashboard.
Based in Cromford, working across Derbyshire
Optimise Your Marketing
Address
Cromford Mills, Mill Road
Cromford, Matlock
Derbyshire DE4 3RQ
Phone
01335 360746
Hours
Monday to Friday, 8am to 5pm
Drive times
Matlock 5 min, Belper 20 min, Derby 25 min, Ashbourne 25 min, Chesterfield 30 min, Buxton 40 min
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK