Marketing ROI Calculator

Marketing ROI calculator

What would more enquiries be worth to you?

Put in your own numbers and see what extra enquiries each month are worth, and how that compares with the cost of a BIG12 sprint or retainer. Takes 30 seconds, no email needed.

Your numbers

£
What a typical new customer spends with you in their first 12 months.
%
If 1 in 4 enquiries becomes a customer, that's 25%.
For reference, Balance and Beam went from 3 to 32 enquiries a week.

What that's worth

0extra customers a month
£0extra revenue a month
£0extra revenue over 12 months
OptionReturn

How it works

Extra enquiries × your close rate = extra customers. Extra customers × customer value = extra revenue. Retainer returns compare 12 months of revenue with 12 months of fees. The sprint is judged on just 3 months of gains, to keep it conservative.

Why value beats price

Alex Hormozi's point stands: people don't buy cheap, they buy value that clearly outweighs the price. If the return column is green, the question isn't cost, it's which pillar to fix first.

An estimate, not a promise

Results depend on your market, offer and starting point. On a free audit we'll look at your real numbers across all 12 BIG12 pillars and tell you what's realistic.