Marketing Agency in Derby
Optimise Your Marketing is a digital marketing agency working with Derby businesses from Duffield to Sinfin. We run 30-day BIG12 sprints across SEO, websites, Google Business Profile, social, CRM and lead generation, with the outcome agreed in writing before we start. Etta Plumbing in Osmaston went from renting a Yell website to page 1 for "plumbers Derby". Inn Farm Dairy in Weston Underwood grew daily revenue 366%.
What we've done for businesses in Derby
Real clients, real postcodes, real numbers. Every card links to the full case study.
Why Derby businesses don't get the enquiries they should
Around 210 people a month search "marketing agency Derby" and another 260 search "Derby SEO". The businesses they find are rarely the best ones. They're the ones that fixed these four gaps.
Invisible in local search
If you're not in the map pack for your service plus "Derby", customers are ringing whoever is. Usually a competitor with a worse product and a better Google Business Profile.
A website that doesn't convert
Traffic without a site built to turn visitors into enquiries is money spent for nothing. Etta Plumbing didn't even own theirs.
Leads going cold
No CRM or follow-up means most enquiries quietly slip away. One client went from 3 to 32 enquiries a week by fixing this alone.
No way to tell what's working
Without tracking, every marketing decision is a guess. Every OYM sprint reports against a live dashboard.
All 12 BIG12 pillars, delivered in Derby
Every sprint maps to one pillar. Book an audit and we'll tell you which one to start with. See how the 12 pillars fit together.
SEO
Keywords, content and technical setup so Derby searches find you first.
Google Business Profile
A fully optimised profile so you show up in the Derby map pack.
Local
Location pages and directories so Derby postcodes find you.
AI Visibility
Showing up when Derby customers ask ChatGPT and Gemini instead of Google.
Website
A site built to convert the traffic your marketing brings in.
Lead Generation
Turning visibility into enquiries you can follow up on.
Social Media
Strategy and content on the platforms Derby customers actually use.
Influencer
The right local partnerships and creators for your industry.
CRM
A database with campaigns that convert, not a spreadsheet of cold leads.
Brand
A consistent identity across every listing, channel and touchpoint.
Algorithms
Keeping pace with how each platform ranks and rewards content now.
Test & Measure
Dashboards showing what's working, not guesswork.
Etta Plumbing & Heating
Rescued from a Yell.com contract where the business didn't own its own website. OYM rebuilt the site as a business asset, achieved page 1 rankings for "plumbers Derby" and "plumbers near me", and published 30+ local blog posts written for both Google and AI search.
"Etta went from not owning their own website to ranking on page 1 for the exact searches their customers use, right in their own city."
What Derby clients say
"Stuart built and maintains my website and he's done a fantastic job. We get most of our business from Google searches. Nothing is too much trouble for Stuart. If I ask for changes on the site he does it straight away. Fantastic service, highly recommended."
"Stuart and the team at Optimise Your Marketing have played an integral part in developing our marketing and communications plan for our Scaling Up coaching business. From the development of our website to setting up our HubSpot sales and marketing platform, they have helped us significantly grow our business."
"Absolutely fantastic and a professional service, very helpful and proactive."
Stuart Baddiley, Founder
18 years in marketing, the last five running Optimise Your Marketing from Cromford Mills. Stuart built the BIG12 framework after seeing the same 12 gaps in hundreds of small businesses, and still leads every Derby audit himself. He has worked alongside ActionCOACH and Scaling Up, and with multi-site groups like IKOS.
Latest from Derby
What local businesses are searching for, updated weekly.
Derby search, week of 5 October 2026
Derby searches for marketing help jumped roughly four to eight times between August and September, and September 2025 saw the same spike. Autumn is when Derby owners go looking for help, so if you're planning a push, this is the window.
| Keyword | Monthly searches | Difficulty |
|---|---|---|
| derby seo | 260 | 26 |
| marketing agency derby | 210 | 58 |
| derby business | 210 | 40 |
| seo agency derby | 170 | 20 |
| digital marketing agency derby | 140 | 13 |
Six month page 1 challenge update: our tracker has us at 22 for "digital marketing agency derby" and 26 for "marketing agency derby". Not page 1 yet. We'll publish the numbers here every month.
Derby search, week of 24 September 2026
"Derby SEO" is now searched as often as "Derby marketing agency", which tells us local owners are shopping for a specific fix, not a general agency.
| Keyword | Monthly searches | Difficulty |
|---|---|---|
| derby seo | 260 | 28 |
| marketing agency derby | 260 | 56 |
| derby business | 210 | 40 |
| seo agency derby | 170 | 31 |
| digital marketing agency derby | 140 | 52 |
This week we started our own six month page 1 challenge. Baseline: our Derby page isn't ranking for any of the five terms above. We'll publish the numbers here every month.
Ready to grow your Derby business online?
Book a free 30-minute BIG12 audit and we'll tell you honestly what's working across your marketing and what isn't. No hard sell.
Questions Derby businesses ask us
How much does a marketing agency in Derby cost?
OYM works in 30-day BIG12 sprints with a fixed price agreed before work starts, so there are no surprise invoices. Sprints start from £750 and the full price list is on our pricing page.
Do I have to sign a long contract?
No. Each sprint is a 30-day project with an agreed outcome. Most Derby clients run several sprints in a row, but nothing rolls on unless you choose it.
Do you work with businesses in my industry?
Almost certainly. We have delivered results across 22 sectors including trades, hospitality, dental, food and drink, professional services and retail, with Derby clients in most of them. Browse the case studies by sector.
How quickly will I see results?
Some wins, like a completed Google Business Profile, show within days. Rankings for competitive Derby searches typically take three to six months and are tracked on a live dashboard so you can see progress every week.
Can we meet in person?
Yes. We're based at Cromford Mills, 20 minutes from Derby, and meet Derby clients in person whenever it helps. Day-to-day delivery runs over video and a shared dashboard.
Derby and the surrounding area
Optimise Your Marketing
Address
Cromford Mills, Mill Road
Cromford, Matlock
Derbyshire DE4 3RQ
Phone
01335 360746
Hours
Monday to Friday, 8am to 5pm
Distance
20 minutes to Derby city centre via the A6