Inn Farm Dairy 🐄

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OYM were approached by Inn Farm Dairy in 2018 for help with the setup of their online marketing with their new venture - a milk vending machine and shed. The milk vending machine would produce the freshest milk (usually within 6 hours from cow to machine) through a pasteurisation process. The milk vending machine would be housed onsite at the farm and would be available for passers by to come and purchase at their convenience, open 24/7 364 days (not Christmas night).

"We have been so happy using your marketing service. A great friendly team very responsive and knowledgeable. Sarah has transformed our brand and we have only had positive feedback about it from our customers."

John & Rachel Hutchinson - Inn Farm Dairy Owners

Website and all socials setup and built by OYM. Including brand and a more recent brand update.
Regular content posted on various platforms including Instagram, Facebook and TikTok. Strategy includes product, brand building and storytelling approach.
Targeted regular socials has increased the daily amounts of milk sold from the vending machine with an increase in sales for additional items (milkshakes, Ice-cream etc.)
Using personas, hashtags and targeting a good mix of loyal engaging audiences was built.
Socials allowed the farm to be selected by Radio Derby for an interview about the Milk Vending Machine.
Being in the BBC press, allowed a follow on from the One Show.
A milk community has been built that services the business over and over.
After 5 years, it was time to look at encapsulating the brand and givign the customer an even better experience. The upgrade included additional products but also addressed a better overall buying experience.
Encouraged and promoted several new additions including Milkshakes and Ice-Creams.
The farm have always had a loyal following on Facebook & Instagram so made sense to connect with TikTok users too.
A brand update was given in 2023 and additional colour palette added helping future proof the product.
Influencer marketing started in 2023 as we look to collaborate with local foodies and local businesses that are relevant to the farm.