I founded Optimise Your Marketing 18 years ago from Cromford Mills in Derbyshire, and I have spent every one of those years working with UK small and medium-sized businesses who felt let down by agencies that talked a good game and delivered very little.
That experience is why I built the BIG12 framework, a 12-pillar system covering lead generation, social media, SEO, website, brand, Google, local marketing, influencer marketing, AI, CRM, algorithms, and test and measure. Every client we work with gets audited against all 12, so we know exactly where the real gaps are before we touch anything.
I also wrote GROW., a book on practical marketing for business owners who want to understand what actually moves the needle rather than chasing whatever platform is trending that month.
For years we have worked with clients who can't understand why their online marketing fails. The common problem is always the same. They didn't run the process as if they were the customer, and they didn't make enough noise. Fix that and you fix everything. Stuart Baddiley, Optimise Your Marketing
What I focus on now
Day to day, I lead strategy and growth across the OYM team, working alongside James on technical delivery and Sarah on content and social. A growing part of that is helping clients get found in AI search as well as Google, which is where a lot of the businesses I speak to are currently exposed without realising it.
OYM is currently the number one ranked marketing agency for AI search visibility in our category, ahead of Google Ads, Instagram and Facebook combined, based on independent data from Ubersuggest. That is not an accident. It is the same BIG12 thinking applied to a newer channel.
Where you'll find my work
I write most of the content on the OYM blog and FAQ pages myself, and I lead every free 90-minute audit personally. If you have read something on this site with my name on it, the thinking behind it came from 18 years of doing this for businesses across Derbyshire, the East Midlands, and further afield.
Book a free 90-minute audit with me directly
No sales pitch, no fluff. We will look at your current marketing, benchmark it against the BIG12, and give you a practical set of actions to take.
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