The BIG12 Framework
Get Found.
Get Leads.
Get Loyal.
A short guide to the twelve marketing pillars behind every business that gets discovered, chosen, and remembered, built from 18 years of client work at Optimise Your Marketing.
Everything in business is downstream from being found. Most owners aren’t short on skill or effort. They’re short on visibility, and visibility isn’t one thing, it’s twelve. This book lays all twelve out on one page, in under an hour.
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01
Get Found
Website, SEO, Google/GBP, Local: whether a stranger can discover you at all.
02
Get Leads
Lead Generation, Social Media, AI, Algorithms: whether that discovery turns into an enquiry.
03
Get Loyal
Brand, Influencers, CRM, Test & Measure: whether that enquiry becomes a customer who stays.
Know your own numbers
The book ends with an invitation to take the BIG12 Scorecard, a four-minute assessment that scores your business across all twelve pillars.