The BIG12 Framework
Get Found.
Get Leads.
A deep dive into the first two stages, viability and lead conversion built from 18 years of client work at Optimise Your Marketing.
Being found means nothing if it never turns into an enquiry. Most owners aren't short on skill or effort. They're short on visibility and lead conversion, and neither is one thing, it's eight. This book goes deep on all eight, pillar by pillar.
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01
Get Found
Website, SEO, Google/GBP, Local: whether a stranger can discover you at all.
02
Get Leads
Lead Generation, Social Media, AI, Algorithms: whether that discovery turns into an enquiry.
03
Get Loyal
Brand, Influencers, CRM, Test & Measure: whether that enquiry becomes a customer who stays.
Know your own numbers
The book ends with an invitation to take the BIG12 Scorecard, a four-minute assessment that scores your business across all twelve pillars.