The BIG12 Framework
Now,
Get Loyal.
A Deep Dive into retention, loyalty and repeat business built from 18 years of client work at Optimise Your Marketing.
Winning a customer is the easy part, keeping them is the job. Most owners aren't short on skill or effort. They're short on loyalty, and loyalty isn't one thing, it's four. This book breaks it down, pillar by pillar.
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01
Get Found
Website, SEO, Google/GBP, Local: whether a stranger can discover you at all.
02
Get Leads
Lead Generation, Social Media, AI, Algorithms: whether that discovery turns into an enquiry.
03
Get Loyal
Brand, Influencers, CRM, Test & Measure: whether that enquiry becomes a customer who stays.
Know your own numbers
The book ends with an invitation to take the BIG12 Scorecard, a four-minute assessment that scores your business across all twelve pillars.