LinkedIn 360Brew
A Simple Guide to Understanding 360Brew (and Making It Work for You)
I’ve just spent a few hours getting to grips with LinkedIn’s newest algorithm, 360Brew and let me tell you, it’s a game-changer for anyone serious about building their presence on the platform.
If you’re tired of second-guessing what works (or doesn’t) on LinkedIn, you’re in the right place. Here’s a plain-English breakdown of what’s changed, why it matters, and how you can use it to actually get your content seen by the right people.
What’s Changed (and Why It Matters)
LinkedIn has replaced its old, one-size-fits-all algorithm with something much smarter and more personal. The old system was like a shop assistant who vaguely remembers what most customers buy, everyone was treated the same, and the signals were basic: likes, comments, shares. It needed constant tweaking and didn’t do new users or fresh content any favours.
Enter 360Brew. Now, LinkedIn reads and understands your content almost like a real person. It learns your unique patterns, predicts what you’ll engage with, and gets sharper every time you use the platform. Think of it as your own personal shopper: it knows your style, your budget, and even what you might want before you do.
How 360Brew Actually Works
Here’s the simple version. First, 360Brew reads everything about you, your profile, what you post, who you connect with, and when you’re active. It’s not just counting likes anymore; it’s understanding the context behind your activity.
Next, it builds a “pattern profile” based on your interactions. Over time, the system learns what topics you care about, what writing style you prefer, and which problems you’re trying to solve. This profile becomes the backbone of how LinkedIn decides what to show you.
Finally, when someone posts, 360Brew asks: “Is this something you usually engage with? Is it from someone you value? Does it help solve a problem you have?” If the answer is yes, you’ll see it. If not, you won’t.
What This Means for Your Content Strategy
Consistency now trumps virality. Forget chasing that one-off viral post. 360Brew rewards people who show up regularly and stick to their core topics. Post two to three times a week about what you know best, and the algorithm will start matching your content with the right audience.
Clear positioning is your best friend. The more specific you are about who you help and how, the easier it is for the algorithm to put your content in front of the right eyes. Vague messaging gets lost; clarity gets seen.
Authentic engagement beats the numbers game. Gone are the days when “Great post!” comments or engagement pods would boost your reach. 360Brew can spot genuine conversations a mile off. Take the time to comment thoughtfully on other posts—share your perspective, ask questions, and add real value.
A complete profile is essential. The more context you give LinkedIn, the better it can match you with relevant content and people. Make sure your skills, featured work, about section, and experience all clearly reflect what you do and who you help.
Stick to your pillars. If you’re posting about marketing one day, productivity the next, and crypto the day after, the algorithm gets confused. Define two or three core topics and stick to them. This helps LinkedIn understand who your content is for.
Quality engagement wins. A post with a handful of meaningful comments is more valuable than hundreds of generic likes. End your posts with specific questions or prompts to encourage real, thoughtful responses.
What Doesn’t Work Anymore
Keyword stuffing, engagement pods, clickbait, and copy-paste content are all out. 360Brew sees through artificial tactics and rewards originality, clarity, and genuine interaction. If your content is inconsistent or your online identity is all over the place, you’ll struggle to get traction.
The Key Insight Most People Miss
Here’s the real secret: 360Brew treats every person as a unique learning problem. It’s not about blasting your content to everyone. It’s about getting your message in front of the people who will truly value it. You don’t need a massive following—you need the right followers who care about what you offer.
Your 30-Day Action Plan
Week 1: Foundation
Get specific with your profile, who you help and how. Pick your 2–3 core content topics. Commit to posting two or three times a week.
Week 2: Consistency
Stick to your topics. Engage authentically with five to ten posts per day. Track which of your posts get the most meaningful engagement so you can build on what works.
Week 3: Optimisation
Look at which topics spark the best conversations. Double down on those. Refine your profile and positioning based on the feedback you get.
Week 4: Momentum
Keep showing up. Build relationships through thoughtful comments and trust that the algorithm is learning your patterns.
Use our Optimiser Tool, ask for posts, create your own and get analysed/ scored for just £19.80 pm
The Bottom Line
LinkedIn’s new system rewards clarity, consistency, and authenticity. It’s not about hacking the algorithm, it’s about being clear about who you serve, showing up regularly, and providing real value. Do that, and 360Brew will do the heavy lifting for you.
Ready to make LinkedIn work for you? Start today, keep it simple, and let the right people find you (and i’ve mentioned it above, use our Optimiser tool, it’s the cheat code definitely need.
