SEO Agency in Derby
Optimise Your Marketing is a Derby SEO agency that gets local businesses onto page 1 for the searches their customers actually use. Technical fixes, content, Google Business Profile, links and AI search visibility, delivered in 30-day sprints from £750 with the outcome agreed before we start. Etta Plumbing in Osmaston went from a rented Yell website to page 1 for "plumbers Derby" and "plumbers near me".
Rankings we've moved for Derby businesses
Real searches, real positions, real postcodes. Every card links to the full case study.
What a 30-day Derby SEO sprint actually includes
About 260 people a month search "Derby SEO" and 170 search "SEO agency Derby". Most of the agencies they find sell a monthly retainer with a vague deliverable. We sell a scope with a date on it.
Week 1: audit and fix
Crawl the site, fix what's broken (speed, indexing, mobile, duplicate pages), and pick the fight: the 5 to 10 Derby searches where page 1 is actually winnable.
Week 2: Google Business Profile and local signals
Profile, categories, services, photos, reviews and citations, because for most Derby businesses the map pack is where the phone rings.
Week 3: pages that out-answer page 1
Service and location pages rebuilt to match search intent, written for Google and for AI assistants, with schema and internal links done properly.
Week 4: links, measure, report
Local links and mentions, Search Console tracking set up, and a dashboard you can read without us in the room. Then we agree the next sprint, or you don't.
SEO is one pillar of twelve
Derby SEO sits in the Get Found cluster of our BIG12 framework. Read how we approach SEO everywhere, or see the pillars that work alongside it.
Google Business Profile
The map pack for your service plus "Derby".
Local
Location pages and directories for every Derby postcode you serve.
AI Visibility
Showing up when customers ask ChatGPT and Gemini instead of Google.
Website
Rankings are wasted on a site that doesn't convert.
Etta Plumbing & Heating
Etta was paying Yell for a website it didn't own and couldn't rank. OYM rebuilt the site as a business asset, fixed the technical basics, rebuilt the Google Business Profile, and published 30+ local posts written for both Google and AI search. The result: page 1 for "plumbers Derby" and "plumbers near me", the two searches that pay the wages.
"Etta went from not owning their own website to ranking on page 1 for the exact searches their customers use, right in their own city."
What Derby clients say
"Stuart built and maintains my website and he's done a fantastic job. We get most of our business from Google searches. Nothing is too much trouble for Stuart. If I ask for changes on the site he does it straight away. Fantastic service, highly recommended."
"Absolutely fantastic and a professional service, very helpful and proactive."
"Stuart and the team at Optimise Your Marketing have played an integral part in developing our marketing and communications plan. From the development of our website to setting up our HubSpot sales and marketing platform, they have helped us significantly grow our business."
James Carlisle, SEO lead
James has been in online marketing for 20 years, starting at the birth of SEO and evolving with it into today's AI search world. He joined OYM in January 2022 and runs the technical sprints, SEO, AI visibility and Google work for every Derby client, including the campaign that got Avon over 2,500 pages ranking on page 1. Stuart Baddiley, OYM's founder, still leads every first audit.
This week's ranking moves
Real Derby rankings we're tracking, including our own. Updated weekly.
Ranking moves, week of 24 September 2026
"Derby SEO" sits at difficulty 28 against 56 for "marketing agency Derby", so SEO is the easier door into the Derby market for a new page. We're testing that theory on ourselves.
| Keyword | Monthly searches | Difficulty |
|---|---|---|
| derby seo | 260 | 28 |
| seo agency derby | 170 | 31 |
| marketing agency nottingham | 880 | 60 |
Live example: our Inn Farm Dairy case study sits at position 11 for "inn farm dairy" (1,600 searches a month). One place off page 1. We'll show what moves it.
Want to know what's stopping you ranking in Derby?
Book a free 30-minute SEO audit and we'll tell you honestly what's broken, what's winnable, and what it would take. No hard sell.
Questions Derby businesses ask about SEO
How much does SEO cost in Derby?
A 30-day SEO sprint with OYM starts from £750 with a fixed price and an agreed outcome before we start. Ongoing plans start from £1,500 a month. No surprise invoices. See pricing.
How long does SEO take to work?
Technical fixes and Google Business Profile improvements show within weeks. Page 1 for competitive Derby searches typically takes three to six months. Every sprint reports weekly on a live dashboard so you can see the direction of travel.
Do you guarantee page 1 rankings?
No honest agency can. What we guarantee is the work: an agreed scope, delivered in 30 days, measured against real Search Console data. We publish our own rankings on this page every week so you can judge us the same way.
Do you handle Google Business Profile and the map pack?
Yes. For most Derby businesses the map pack is where the phone calls come from, so Google Business Profile, reviews and citations are part of every local SEO sprint.
Will my business show up in ChatGPT and AI search?
That's built in. Every page we write is structured for both Google and AI assistants, with schema, clear answers and a crawlable site. Etta Plumbing's 30+ local posts were written this way. Check your AI visibility.
Derby and the surrounding area
Optimise Your Marketing
Address
Cromford Mills, Mill Road
Cromford, Matlock
Derbyshire DE4 3RQ
Phone
01335 360746
Hours
Monday to Friday, 8am to 5pm
Distance
20 minutes to Derby city centre via the A6