We Make Things Look

GOOD

because it all starts with a strong…

BIG12 Pillar 05 — Brand

Build a brand that does the selling for you.

We help businesses build a clear, consistent brand identity — visual, verbal, and strategic — that makes them instantly recognisable, builds trust before the first conversation, and positions them to charge what they are worth.

40%
Increase in conversion after brand refresh
£750
Starting price for a brand sprint
18yrs
Building brands that last
What a client says
“The rebrand OYM delivered completely changed how prospects perceived us. We started winning pitches we would never have won before — and the fees went up.”
Professional Services Firm
OYM Client
The problem

Most businesses underinvest in brand — and pay for it in every other channel

A weak brand makes everything else harder and more expensive. Ads cost more, conversion rates are lower, and you compete on price instead of value. A strong brand makes every other marketing channel more effective.

Book a free 30-min call
🎨

Your visual identity does not match the quality of your product or service

Inconsistent logos, outdated colours, amateur typography — if your brand looks cheap, prospects assume the product is too. We fix that.

💬

You cannot describe what makes you different in one sentence

If your team gives different answers when asked what makes you special, your brand is not clear enough. We build the messaging that everyone can use.

📱

Your brand looks different across every channel

Website, social, print, email — if your brand is inconsistent, you look smaller and less credible than you are. We build the guidelines that fix it.

💰

You are competing on price when you should be competing on value

Brand positioning is what allows you to charge more. We build the brand that commands premium pricing and attracts the right clients.

What we do

What’s included in a Brand sprint

Every sprint has a defined scope agreed before we start. Here’s what a typical Brand sprint covers.

🔍

Brand Audit

We audit your existing brand across every touchpoint — identifying inconsistencies, weaknesses, and the gaps between how you see yourself and how customers see you.

🎨

Visual Identity

Logo, colour palette, typography, iconography — we build or refresh the visual system that makes you instantly recognisable and professionally credible.

✍️

Messaging & Tone of Voice

Tagline, elevator pitch, value proposition, tone of voice guidelines — we build the verbal brand that everyone in your team can use consistently.

📋

Brand Guidelines

A comprehensive brand guidelines document covering every use case — so your brand stays consistent whether it is your team, a designer, or a printer producing it.

🖥️

Brand Application

We apply the new brand to your key touchpoints — website headers, social templates, email signature, presentation deck — so the change is immediate and visible.

📸

Photography Brief

We write the photography brief that ensures every image you capture fits your brand — style, tone, composition, and usage guidelines.

The BIG12 connection

How Brand connects to the rest of your marketing

Brand doesn’t work in isolation. Here’s how it connects to the other BIG12 pillars that amplify your results.

04
Website
Your website is where every other channel sends traffic — it needs to convert.
02
Social Media
Social amplifies every piece of content and builds the audience that converts.
01
Lead Generation
Lead generation feeds every other pillar — without a consistent enquiry flow, nothing else matters.
12
Test & Measure
Measurement tells you what is working so you can do more of it.
Case study

Real results from brand work

Here’s what happened when a client invested in brand with OYM.

Industry
Engineering Business
An engineering firm with strong capability but an outdated brand that was losing them pitches to competitors who looked more professional online.
891%
Increase in website sessions
997
Keywords on page 1
3mo
To see results
£750
Starting sprint cost

“The rebrand completely changed how prospects perceived us. We started winning pitches we would never have won before and the fees went up significantly. Worth every penny.”

Engineering Business
Get started

Ready to build a brand worth paying for?

Book a free 30-minute call. We’ll audit your brand across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.

Free 30 minutes. No commitment. No hard sales.

Brand questions, answered

What is brand positioning?

Brand positioning is the specific space your business occupies in a customer's mind compared to competitors. It's the answer to "why you, and not them," made clear in one sentence rather than scattered across a website. Strong positioning shapes everything from your messaging to your pricing.

How do I define my brand positioning?

Get specific about who you serve, what you do better than anyone else for that audience, and what proof backs that up. Test the result by saying it out loud: if it sounds like it could apply to a competitor, it's not specific enough yet. Read the full step-by-step guide →

Why can't I explain what makes my business different?

This usually means the positioning was never written down, only assumed. If different people on your team would describe the business differently, customers are getting an inconsistent message too, and inconsistency is what pushes buyers towards comparing on price.

How do I stop competing on price?

Price competition usually fills the gap left by unclear positioning. When customers can't see a meaningful difference between you and a competitor, price becomes the only thing left to compare. Clear, specific positioning gives buyers a reason to choose you that has nothing to do with being the cheapest.

Need help with your Brand?

“I’m happy to answer any questions and help you make the right decisions for you business.” - Stuart

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK