How much does Optimise Your Marketing cost?
If you have searched for "how much does Optimise Your Marketing cost", you are probably tired of agencies who make you book a call just to find out a number. I get it. I have sat on the other side of that table for 18 years and it wastes everyone's time.
I am Stuart Baddiley, founder of Optimise Your Marketing, based at Cromford Mills here in Derbyshire. We have been trading since 2006 and worked with businesses across Derbyshire, Nottingham, Manchester and further afield, from sole traders to companies turning over millions. In that time I have learned that hiding your pricing does not build trust, it just delays the same conversation.
So here is exactly what we charge in 2026, in plain terms, with no need to book a call first. This post covers how our sprint-based pricing model works, what each of our monthly plans includes, our DIY option, our AI advisor, and what a standalone project costs if you just need something built.
Not sure how your marketing measures up right now?
Before you decide what to spend, it helps to know where the gaps actually are. Our free BIG12 Scorecard benchmarks your marketing in under five minutes.
Get Your Free BIG12 ScorecardHow Optimise Your Marketing prices its work in 2026
We do not run open-ended retainers where you pay every month and wonder what actually happened. Everything we do runs on sprints, a focused block of work on one specific area of your marketing with a defined outcome agreed before we start. You always know what we are working on and why.
Most agencies spread themselves thin across everything at once. You get activity without momentum, reports without results, and months pass with nothing really changing. We do the opposite. One thing, done properly, then the next.
"A sprint has one outcome, agreed in writing before we start. No scope creep, no surprises, no vague monthly invoice for work you cannot see." Stuart Baddiley, Optimise Your Marketing
What does Optimise Your Marketing cost per sprint?
Every sprint maps to one of the 12 pillars in our BIG12 framework. Sprint pricing starts here, all prices exclude VAT.
| BIG12 pillar | Starting price | Covers |
|---|---|---|
| Lead Generation | from £1,200 | Lead magnets, landing pages, lead capture setup, paid campaigns, nurture sequences |
| Social Media | from £750 | Platform strategy, content calendar, post creation, scheduling, community management |
| SEO | from £1,200 | Keyword research, on-page optimisation, technical fixes, content SEO, backlink strategy |
| Website | from £750 | UX audit, copy optimisation, page speed, landing page builds, conversion rate testing |
| Brand | from £750 | Brand audit, logo and visual identity, guidelines document, messaging and tone of voice |
| from £750 | Google Ads setup, search and display campaigns, shopping, conversion tracking, monthly optimisation | |
| Local | from £750 | Google Business Profile, local SEO and citations, review generation strategy, weekly GBP posts |
| Influencer Marketing | from £750 | Influencer identification, campaign management, micro-influencer strategy, UGC campaigns |
| AI | from £1,200 | AI tool audit, Buddy setup, workflow automation, prompt strategy, training and handover |
| CRM | from £1,200 | CRM setup, pipeline build, email marketing, segmentation, nurture flows, dashboards |
| Algorithms | from £750 | Platform algorithm audit, content format optimisation, posting cadence, reach and distribution |
| Test & Measure | from £750 | GA4 and pixel setup, KPI dashboard build, A/B testing framework, quarterly BIG12 audit |
There is also a dedicated Positioning sprint sitting under the Brand pillar, priced from £950, built for businesses that sound exactly like their competitors and want to charge what they are worth rather than compete on price.
Optimise Your Marketing monthly plans: from £1,500 per month
If you want ongoing support rather than a single sprint, we offer three monthly plans. Every plan includes a full team behind you, clear deliverables each month, a weekly written update, a monthly one-page report and a rolling 90-day plan.
| Plan | Price per month | Sprints included | Calls |
|---|---|---|---|
| Growth Partner | £1,500 | 1 focused sprint | Monthly strategy call, 45 minutes |
| Managed Growth (most popular) | £2,500 | 2 focused sprints | Fortnightly calls, 45 minutes, plus priority support |
| White Glove | £4,000 | 4 focused sprints | Weekly calls, 30 minutes, plus quarterly full BIG12 review and fastest priority queue |
Growth Partner suits a business with some internal marketing capacity that needs consistent expert direction. Managed Growth is our most popular plan, the level where clients see steady forward momentum because we handle execution while you run your business. White Glove is full marketing execution at maximum throughput, built for businesses ready to move fast across several BIG12 pillars at once. All prices exclude VAT.
A standalone sprint starts cold every time
Buy a single £750 sprint and we start with no context and no plan for what comes next. On a monthly plan we know your business, track what is working, and always know the right next move. That strategy layer is what turns individual sprints into actual growth.
See How Lead Generation Sprints WorkPrefer to start with a single sprint?
You do not have to commit to a monthly plan. You can begin with a single sprint from £750, no ongoing commitment needed. Some sprints, a Google Ads setup or a brand audit for example, complete within a single month. Others, like social media or SEO, naturally build over several months to get the best result, and we will always tell you upfront which kind of sprint you are looking at before any work starts.
Many of our best long-term Derbyshire and East Midlands clients started with exactly one sprint and built up from there once they saw the result.
Want to do it yourself? OptiTank, from £29.99 per month
Not every business is ready to hand marketing over. OptiTank gives you access to the BIG12 tools, templates, training and AI-powered marketing support, the full Optimise Your Marketing toolkit in your own hands, with no commitment and cancel any time.
The standard rate is £39.99 per month. We also run a founding rate of £29.99 per month for early sign-ups.
Want an AI advisor on your business? Buddy, from £99 per month
Buddy is our always-on BIG12 marketing advisor. It knows your business, remembers every conversation, and gives you honest strategic advice at any time of day or night. Buddy is available from £99 per month, with setup from £499 if you want it fully integrated into an existing AI or CRM stack.
What if you just need something built? Standalone projects
Larger, build-level projects are scoped and quoted separately and are never absorbed into a sprint, because they have their own timeline and deliverables. Here is a guide to what those typically cost.
| Project | Starting price |
|---|---|
| Full website build, brochure site | from £1,500 |
| Full website build, e-commerce | from £4,500 |
| Full brand identity, logo and guidelines | from £1,500 |
| Full BIG12 audit and strategy document | from £1,200 |
| Webinar production, script, slides, recording | from £1,500 |
| CRM full build and migration | from £2,000 |
| AI integration and Buddy setup | from £1,000 |
| Email sequence, 5 to 7 emails | from £750 |
| Sales funnel build, landing page through to follow-up | from £1,500 |
| Google Ads account build and structure | from £1,200 |
| Loyalty app or booking system setup | price on application |
| Podcast or YouTube channel setup | from £750 |
| Photography and video brief and direction | price on application |
| Social media ad creative, static and video | from £750 |
| Local events online setup and marketing | from £750 |
Every project on that list is scoped and quoted properly before work begins. Nothing gets added to your bill halfway through.
Which Optimise Your Marketing pricing option is right for you?
As a rough guide, based on 18 years of client conversations across Derbyshire, Derby, Nottingham and Manchester:
- Want to test us with no commitment: a single sprint, from £750.
- Have some internal capacity and want expert direction: Growth Partner, £1,500 per month.
- Want us to run execution and see steady momentum: Managed Growth, £2,500 per month, our most popular plan.
- Ready to move fast across several pillars at once: White Glove, £4,000 per month.
- Want to learn it yourself with the same tools we use: OptiTank, from £29.99 per month.
- Want always-on AI strategic advice: Buddy, from £99 per month.
- Need a specific thing built, a website, a brand, a CRM: a standalone project, quoted upfront.
If none of that feels clear cut, that is normal. Book a free call with the team and we will point you at the right option rather than the most expensive one.
How pricing connects to the BIG12 framework
Every sprint, every monthly plan and every standalone project above maps back to the same BIG12 framework, the 12 pillars of online marketing we have refined over 18 years with real Derbyshire and East Midlands businesses, whether you are doing it yourself through OptiTank or handing an entire pillar to us.
The plan you choose changes how much of the work we do for you and how many sprints you get each month. It does not change the framework itself. That consistency is deliberate, because it means you can move between a single sprint, a monthly plan or a standalone project as your business grows, without starting again from scratch.
See where your marketing sits against the BIG12
Run your business through our free BIG12 Scorecard and get a clear benchmark before you commit to any spend.
Get Your Free BIG12 ScorecardThe challenge is never learning. It is doing.
You now know exactly what Optimise Your Marketing costs in 2026, from a £750 single sprint right through to a £4,000 per month White Glove plan. That was the easy part. The harder part, in 18 years I have never once seen it be the pricing that holds a business back. It is finding the focus to pick one sprint, agree the outcome, and actually finish it.
That is the gap we exist to close. Whether you want to run OptiTank yourself, lean on Buddy for advice, or hand a whole pillar of your BIG12 to us, our job is to make sure the sprint actually gets delivered, not just scoped and forgotten.
If you are still weighing up which option fits, the fastest way to find out is to talk to us directly.
Book a free 30-minute call with Stuart
No pitch, no pressure. We will look at your business, identify the single biggest growth opportunity, and tell you exactly what we would do first, whether you work with us or not. Just 18 years of honest advice applied to your business.
Book Your Free Call