BIG12 Webinars

The Test & Measure Webinar

Get real data on what's working, so budget goes where it actually pays. A practical walkthrough of tracking, reporting and testing so decisions come from data.

Session 12 of 12 Get Loyal

Session 12 of 12

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What this session covers

  1. Auditing your tracking: GA4 events, ad pixels and form tracking
  2. Agreeing the few metrics that matter to your business
  3. One dashboard as your single source of truth, reviewed on a set cadence
  4. Running one meaningful test with a clear hypothesis, then acting on the result