BIG12 Webinars

The Algorithms Webinar

Understand the platforms so your content earns reach, not just posts. This session focuses on paid campaigns on Google and Meta, and how to work with the algorithm instead of against it.

Session 09 of 12 Get Leads

Session 09 of 12

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What this session covers

  1. Fixing your conversion tracking before you spend another pound
  2. Structuring campaigns around one offer and one audience
  3. Setting budgets and bidding that give the algorithm enough to learn from
  4. Reading the data: what to pause, what to scale and what to leave alone