Better passenger experience, stronger brand, more loyal customers.
We help train operating companies build the digital presence, social strategy, and customer communication systems that improve passenger satisfaction and build brand loyalty in a competitive transport market.
We understand train operating companies
Train operating companies face a unique marketing challenge — you're marketing a service that passengers often have no choice but to use, while also competing for discretionary journeys and building brand loyalty in a sector where trust is fragile. We understand both sides of that challenge.
Book a free 30-min callPassenger experience starts before they board the train
Journey planning, ticket purchasing, disruption information — every digital touchpoint shapes how passengers feel about your brand. We audit and improve all of them.
Social media is where passenger sentiment lives — and where it spreads
A delayed train that's handled well on social is forgotten. One that's handled badly goes viral. We build the social strategy and response frameworks that protect and build your reputation.
Discretionary journeys are won through marketing — not timetables
Leisure travel, day trips, events — these journeys are won through targeted content and campaigns. We build the marketing that fills seats beyond the commuter base.
Data you already have is being underused
Ticketing data, journey patterns, loyalty programme membership — we help you use this data to build more targeted, effective marketing campaigns.
The 4 pillars that grow passenger engagement
These BIG12 pillars deliver the biggest results for train operating companies businesses.
Real results for train operating companies businesses
Here's what happened when a train operating companies business started working with OYM.
“The social media and content work completely changed how passengers perceive our brand. Complaints fell, positive mentions increased, and our Net Promoter Score improved significantly.”
Ready to improve your passenger experience?
Book a free 30-minute call. We’ll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK