More passionate customers, stronger community, more brand advocates who sell for you.
We help sports and activewear brands build the online community, content strategy, and social presence that attracts customers who are passionate about what you make and tell everyone about it.
We understand sports and activewear brands
Sports and activewear is one of the most passionate consumer categories — customers do not just buy your products they use them to express their identity. The brands that win build communities not just customer bases. We help you build that community.
Book a free 30-min callYour customers are aspirational and your marketing needs to be too
Performance claims, lifestyle imagery, athlete associations — activewear marketing is about aspiration and identity. We build the content strategy that speaks to who your customers want to be.
Instagram, TikTok and YouTube are where activewear is discovered
Workout videos, transformation content, athlete stories — activewear content thrives on video platforms. We build the video-first content strategy that grows your following and drives sales.
Micro-influencers in your sport or activity drive the best ROI
A runner with 10000 engaged followers in your target market is worth more than a celebrity with millions. We build the micro-influencer strategy that drives real sales.
Community builds the loyalty that sustains brands long-term
Running clubs, training groups, challenges, ambassador programmes — community initiatives build the emotional connection that makes customers choose you over cheaper alternatives.
The 5 pillars that grow activewear brands
These BIG12 pillars deliver the biggest results for sports & activewear businesses.
Real results for sports & activewear businesses
Here’s what happened when a sports & activewear business started working with OYM.
“The influencer and community strategy OYM built transformed our brand reach. We went from a product people bought to a brand people belonged to and our repeat purchase rate increased by over 40 percent.”
Ready to build your activewear brand?
Book a free 30-minute call. We’ll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK