More eye tests, more frame sales, more patients who come back every year.
We help independent opticians build local visibility, promote their range and expertise, and build the patient recall systems that keep the appointment book consistently full year-round.
We understand opticians
Independent opticians compete against national chains with massive marketing budgets. The answer is to out-local them. Personal service, specialist expertise, and genuine patient relationships are your weapons. We help you communicate all three online.
Book a free 30-min callPatients choose their optician based on trust and location
Optician near me, eye test in your town — local search is where opticians are won and lost. We build the local SEO and Google Business Profile that puts you first.
Recall systems turn one-time patients into lifetime customers
The two-year recall is your most valuable marketing tool. We build the email and SMS recall systems that bring patients back automatically and professionally.
Your frame range and brands are a differentiator — show them
Independent opticians often stock brands that chains do not. We build the social and website content that showcases your range and attracts fashion-conscious patients.
Specialist services justify premium pricing
Dry eye clinics, myopia management, contact lens fitting — specialist services differentiate you from chains and command premium fees. We build the marketing that promotes them.
The 4 pillars that grow independent opticians
These BIG12 pillars deliver the biggest results for opticians businesses.
Real results for opticians businesses
Here’s what happened when a opticians business started working with OYM.
“Our recall system was entirely manual and we were losing patients to the chains. OYM fixed our local SEO and built a proper recall email system — our appointment book has not had a gap since.”
Ready to fill your appointment book?
Book a free 30-minute call. We’ll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK