OYM — Nurseries & Childcare
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Nurseries & Childcare

More enquiries, full waiting lists, more parents who choose you with confidence.

We help nurseries and childcare providers build the warm, trustworthy digital presence that attracts the right families, fills every place, and builds the community reputation that keeps parents referring their friends.

4→32
Weekly enquiries
500%
Increase in enquiries
£750
Starting price for a sprint
What a client says
“We had a waiting list within 3 months of working with OYM. The website refresh and local SEO work completely transformed the quality and quantity of enquiries we were getting.”
Nursery
Childcare Sector
We get it

We understand nurseries and childcare

Choosing a nursery is one of the most important decisions a parent makes. They research extensively, visit multiple settings, and make their decision based on trust, warmth, and evidence of quality. We build the digital presence that wins that decision — from the first Google search to the first visit.

Book a free 30-min call
👶

Parents research online long before they visit

Your website, your Ofsted rating, your photos, your Google reviews — parents form a strong impression before they ever contact you. We make sure that impression works in your favour.

🌟

Ofsted Outstanding needs to be impossible to miss

Your Ofsted rating is your most powerful marketing asset. We make it front and centre on every page — and build the content that demonstrates the quality behind the rating.

📍

Local search is how parents find nurseries

'Nursery near me', 'childcare [area]', 'preschool [town]' — these searches happen when parents are ready to act. We build the local SEO that puts you first.

📱

Social media builds community trust before parents even enquire

Photos of happy children, activities, staff introductions, parent testimonials — nursery social content builds the emotional trust that converts visitors into enquiries.

The BIG12 for nurseries & childcare

The 4 pillars that fill nursery places

These BIG12 pillars deliver the biggest results for nurseries & childcare businesses.

07
Local SEO
Get found when families search for care providers in your area — the most important search channel in the sector.
01
Lead Generation
Build a consistent enquiry flow from families, commissioners, and referral partners — not just word of mouth.
04
Website
A website that builds trust and compassion — converting anxious families into confident enquiries.
05
Brand
A brand that communicates warmth, professionalism, and safety — the three things families look for above everything else.
Case study

Real results for nurseries & childcare businesses

Here's what happened when a nurseries & childcare business started working with OYM.

Industry
Nursery
An Ofsted Outstanding nursery with dedicated staff and excellent parent feedback — but minimal online presence and relying on word of mouth for all new enquiries.
4→32
Weekly enquiries
500%
Increase in enquiries
Full
Occupancy within 6 months
£750
Starting sprint cost

“We had a waiting list within 3 months of working with OYM. The website refresh and local SEO work completely transformed the quality and quantity of enquiries we were getting.”

Nursery
Get started

Ready to fill every nursery place?

Book a free 30-minute call. We’ll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.

Free 30 minutes. No commitment. No hard sales.

Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK