More of the right customers, more brand loyalty, more sales at full price.
We help independent fashion retailers build the social following, brand identity, and online presence that attracts customers who love what you stand for and buy because of it not because of the discount.
We understand independent fashion retail
Independent fashion retailers have something the chains can never replicate — taste, curation, and personality. The challenge is communicating that at scale and building the loyal following that chooses you over ASOS and Zara.
Book a free 30-min callYour curation and buying is your superpower — show it
The story behind the brands you stock, the way you put outfits together, your personal style philosophy — this is what independent fashion is all about. We help you tell that story online.
Instagram and TikTok are where your customers discover new brands
Visual platforms are where independent fashion wins. We build the content calendar and posting strategy that grows your following and drives both in-store and online sales.
New arrivals should go directly to your most loyal customers
Email is the most direct line to your best customers. We build the email strategy that tells them about new stock, exclusive access, and styling tips before anyone else sees it.
An online shop removes your geographic limitations
Your best customers should not be limited to people who can visit your store. We build or optimise the eCommerce presence that sells nationwide.
The 5 pillars that grow independent fashion retailers
These BIG12 pillars deliver the biggest results for independent fashion businesses.
Real results for independent fashion businesses
Here’s what happened when a independent fashion business started working with OYM.
“Our Instagram became our biggest sales driver within 4 months. OYM built the content strategy and we saw a measurable increase in footfall, online sales, and our average order value went up significantly.”
Ready to grow your fashion business?
Book a free 30-minute call. We’ll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK