More showroom footfall, more online sales, more customers who choose quality over price.
We help furniture retailers build the local presence, online shop, and social following that attracts customers who appreciate quality and positions them as the obvious choice over flat-pack alternatives.
We understand furniture retailers
Furniture retail is going through a fundamental shift — online research, showroom visits, and a desire for quality and sustainability over flat-pack convenience. The furniture retailers who thrive are the ones who communicate their quality story compellingly online.
Book a free 30-min callCustomers research furniture online for weeks before visiting a showroom
Pinterest, Instagram, Google — the research phase for a furniture purchase is long. We build the content and SEO strategy that captures customers during that research and leads them to your showroom.
Quality, craftsmanship and sustainability are growing purchase drivers
Customers are increasingly willing to pay more for furniture that lasts. We help you communicate your quality credentials, materials, and manufacturing story in a way that justifies premium pricing.
Styled room photography drives aspirational purchases
A sofa in a beautifully styled room sells better than the same sofa on a plain background. We build the visual content strategy that showcases your furniture in context.
An online shop extends your reach beyond your catchment area
Your best customers should not be limited by how far they are willing to drive. We build or optimise your eCommerce presence so you can sell to customers who will never visit your showroom.
The 4 pillars that grow furniture retailers
These BIG12 pillars deliver the biggest results for furniture retailers businesses.
Real results for furniture retailers businesses
Here’s what happened when a furniture retailers business started working with OYM.
“We were competing on price with IKEA and losing. OYM helped us reposition around quality and craftsmanship online and we now attract a completely different type of customer who values what we sell.”
Ready to grow your furniture business?
Book a free 30-minute call. We’ll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK