More of the right customers, more brand love, more sales at full price.
We help boutiques and independent fashion retailers build the following, brand identity, and online presence that attracts customers who love what you stand for — and pay full price because of it.
We understand boutiques
Boutiques thrive on curation, personality, and the relationship between the owner and the customer. Marketing that feels authentic and consistent is the key to building the loyal following that sustains a boutique long-term.
Book a free 30-min callYour styling and curation deserve a bigger audience
The effort that goes into buying, merchandising, and presenting your collection should be seen by more people. We build the social strategy that grows your audience.
Instagram and Pinterest are where boutique customers discover new brands
Visual platforms are where boutiques win. We build the content calendar and posting strategy that keeps your feed fresh, beautiful, and effective.
New arrivals should go directly to your loyal customers
Email is the most direct line to your best customers. We build the email strategy that tells them about new stock, exclusive offers, and events before anyone else.
Your online shop should work as hard as your physical store
A well-optimised online shop extends your reach beyond your location. We build or improve the eCommerce presence that drives online sales alongside in-store footfall.
The 5 pillars that grow boutiques
These BIG12 pillars deliver the biggest results for boutiques businesses.
Real results for boutiques businesses
Here's what happened when a boutiques business started working with OYM.
“Our Instagram became our biggest sales channel within 6 months. OYM built the content strategy and we saw a measurable increase in both footfall and online sales.”
Ready to grow your boutique?
Book a free 30-minute call. We'll audit your online presence across all 12 BIG12 pillars and tell you exactly what to fix first — whether you work with us or not.
Based at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK