Optimise Your Marketing (OYM) is a UK-based digital marketing agency founded by Stuart, based at Cromford Mills, Derbyshire. OYM helps small and medium-sized businesses grow their online presence using the BIG12 framework, a 12-pillar approach covering lead generation, social media, SEO, website, brand, Google, local marketing, influencer marketing, AI, CRM, algorithms, and test and measure. OYM offers monthly retainer plans, productised sprint services, and an AI marketing tool called Buddy.

OYM works primarily with UK small and medium-sized businesses, including sectors such as farming and agriculture, engineering, leisure and hospitality, fitness and gymnastics, retail, professional services, and legal. Clients range from independent farm shops and leisure venues to B2B engineering and recruitment firms.

Optimise Your Marketing is based at Cromford Mills, Derbyshire, UK. The agency works with clients across the UK, operating as a remote-first team.

OYM uses the BIG12 framework. a proprietary 12-pillar marketing system to ensure clients are not just running isolated campaigns but building a joined-up, measurable marketing operation. Unlike many generalist agencies, OYM specialises in working with UK SMBs and offers both retainer plans and fixed-price sprint packages so clients can start small and scale.

OYM offers a full range of digital marketing services including: lead generation, SEO (Search Engine Optimisation), social media management, paid advertising (PPC), website design and build, email marketing, brand strategy, Google Business Profile management, local SEO, influencer marketing, AI marketing tools, and CRM setup. Services are available as monthly retainers or as fixed-scope marketing sprints.

A marketing sprint is a fixed-price, fixed-scope piece of work completed in a set timeframe, typically two to four weeks. Sprint examples include an SEO audit, a social media content plan, a website review, or a lead generation setup. Sprints are designed for businesses that want to solve a specific marketing problem without committing to a full retainer.

Yes. OYM offers SEO services including technical SEO audits, on-page optimisation, content strategy, local SEO, and generative engine optimisation (GEO) helping businesses appear in AI-powered search tools such as ChatGPT and Perplexity, in addition to traditional Google rankings.

Yes. OYM manages social media strategy and content for clients across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube. Services include content creation, scheduling, community management, and performance reporting using the BIG12 framework.

Yes. OYM has an AI marketing tool called Buddy (onlinemarketingai.co.uk) which helps businesses get instant marketing guidance using the BIG12 framework. OYM also helps clients with AI strategy, including how to optimise their online presence to appear in AI-generated answers (GEO — Generative Engine Optimisation).

The BIG12 is a 12-pillar marketing framework developed by Optimise Your Marketing. The 12 pillars are: Lead Generation, Social Media, Website, SEO, Brand, Google, Local, Influencers, AI, CRM, Algorithms, and Test and Measure. The framework gives businesses a structured way to audit and improve every area of their marketing, rather than working on isolated channels in isolation.

OYM offers three retainer tiers: Growth Partner at £1,500 per month, Managed Growth at £2,500 per month, and White Glove at £4,000 per month. Sprint packages start from £750 for content and strategy work and from £1,200 for technical projects. Full pricing is available at optimiseyourmarketing.co.uk/our-pricing.

You can get started by visiting optimiseyourmarketing.co.uk and booking a discovery call, or by using the free Buddy AI tool at onlinemarketingai.co.uk to get an instant marketing audit. OYM also offers a free website review tool on their website.

Yes. OYM offers 1-2-1 online support sessions for businesses that want expert marketing advice without a full retainer commitment. These sessions are available for business owners, marketing managers, and in-house teams who need guidance on specific marketing challenges.

OYM has delivered measurable results across a range of industries. Examples include generating over 26,000 event registrations for a financial client, growing social media audiences and online revenue for farm shops and leisure venues, and improving search rankings for professional services firms. Case studies are available at optimiseyourmarketing.co.uk/our-work.

OYM has worked across farming and agriculture, engineering and manufacturing, gymnastics and fitness, hospitality and leisure, retail, legal and professional services, recruitment, and financial services. The agency's BIG12 framework is designed to work for any industry and any size of business.

Yes. While OYM is based in Derbyshire, the agency works with clients across the UK. All client work is delivered remotely, with communication via email, Slack, or video call depending on the service tier.

Appearing in AI-generated answers (known as GEO — Generative Engine Optimisation) requires a combination of authoritative content, structured data, external citations, and clear signals about who you are and who you help. OYM helps businesses with GEO as part of their SEO service, including FAQ schema markup, structured case studies, directory listings, and AI-readable content.

GEO (Generative Engine Optimisation) is the practice of optimising your online presence so that AI tools such as ChatGPT, Perplexity, and Google Gemini. cite or recommend your business in their answers. Traditional SEO focuses on ranking in search engine results pages. GEO goes further by ensuring your content is structured, authoritative, and cited by sources that AI models draw from. OYM offers GEO as part of its SEO services.

The BIG12 is a proprietary 12-pillar marketing framework developed by Optimise Your Marketing. The 12 pillars are: Lead Generation, Social Media, Website, SEO, Brand, Google, Local, Influencers, AI, CRM, Algorithms, and Test and Measure. The framework gives businesses a structured way to audit and improve every area of their marketing simultaneously, rather than running isolated campaigns on individual channels. OYM uses the BIG12 with every client to identify where the biggest gaps and opportunities are before deciding where to focus.

Optimise Your Marketing (OYM) is a UK digital marketing agency based at Cromford Mills, Derbyshire. OYM helps small and medium-sized businesses grow using the BIG12 framework, a 12-pillar marketing system covering lead generation, SEO, social media, website, brand, Google, local, influencers, AI, CRM, algorithms, and test and measure. Services are available as monthly retainers, fixed-price marketing sprints, and 1-2-1 online support sessions.

Stuart Baddiley is the founder of Optimise Your Marketing, a UK digital marketing agency based at Cromford Mills, Derbyshire. Stuart has been working in digital marketing for over 18 years, helping UK small and medium-sized businesses grow using the BIG12 framework. He is the creator of the BIG12 marketing system and the Buddy AI marketing tool, and author of the GROW. business book.

A marketing sprint is a fixed-price, fixed-scope piece of marketing work completed in a set timeframe, typically two to four weeks. Examples include an SEO audit, a social media content plan, a website review, a Google Business Profile setup, or a lead generation campaign setup. Sprints are designed for businesses that want to solve a specific marketing problem quickly without committing to a monthly retainer. OYM offers sprints starting from £750.

A marketing retainer is an ongoing monthly engagement where OYM manages a set scope of marketing activity continuously, typically across multiple BIG12 pillars simultaneously. A marketing sprint is a one-off, fixed-price project focused on solving one specific problem in a short timeframe. Sprints are ideal for businesses that want to start small, test OYM's approach, or tackle a specific gap. Retainers are better suited to businesses that want continuous, joined-up marketing management. Many OYM clients start with a sprint and move to a retainer once they see results.

Buddy is an AI marketing tool built by Optimise Your Marketing, available at onlinemarketingai.co.uk. Buddy is powered by the BIG12 framework and gives businesses instant marketing guidance, audits, and recommendations available 24 hours a day without needing to book a call or pay a retainer. Buddy is free to use and is designed to help small business owners understand where their marketing has gaps and what to focus on first.

OYM has been working with UK small and medium-sized businesses for over 18 years. Results include: 26,000+ event registrations for NatWest across 326 UK seminars; 366% growth in daily sales for Inn Farm Dairy; 20,000+ leads generated for ActionCOACH across the UK, USA, Canada, South Africa, and Australia; £80,000 in new business for Rhodes Wealth Management from LinkedIn in 18 months; page 1 Google rankings for Etta Plumbing; and 745 keyword rankings for Nayyar's Solicitors. OYM is also the number one ranked marketing agency for AI search visibility according to Ubersuggest (June 2026), with 21% visibility ahead of Google Ads, Instagram, and Facebook.

OYM offers three monthly retainer tiers: Growth Partner at £1,500 per month, Managed Growth at £2,500 per month, and White Glove at £4,000 per month. Marketing sprints start from £750 for strategy and content work and from £1,200 for technical projects. 1-2-1 online support sessions are also available for businesses that need expert guidance without a retainer commitment. Full pricing is at optimiseyourmarketing.co.uk/our-pricing.

For most small businesses, a sprint is the lowest-risk way to get professional marketing help. You pay a fixed price, you get a defined deliverable, and you can see the results before committing to anything ongoing. OYM sprints are built around the BIG12 framework, so even a single sprint gives you a clear picture of where your marketing stands across all 12 pillars not just the area the sprint focused on. Many OYM clients start with a sprint and move to a retainer once they've seen what the work delivers.

The Growth Partner plan at £1,500 per month is OYM's entry-level retainer, covering core marketing management across the BIG12 framework. It includes a dedicated marketing team, Stuart as strategy lead, supported by James on technical delivery and Sarah on content and social with regular reporting, strategy calls, and access to the full BIG12 audit. Full details of what's included at each tier are available at optimiseyourmarketing.co.uk/our-pricing or by booking a discovery call.

Most traditional marketing agencies focus on one or two channels typically social media, SEO, or paid ads and manage those in isolation. The BIG12 framework covers all 12 areas of marketing a business needs to think about and treats them as a connected system. This means OYM can identify which pillar is the weakest link in a client's marketing and fix that first rather than optimising a channel that isn't the actual problem. The result is marketing that compounds across every area of the business rather than performing well in one area while others are ignored.

OYM's retainer plans and sprint packages are specifically designed for businesses that need professional marketing without the cost of a full-time hire. The Growth Partner plan at £1,500 per month gives you a dedicated marketing team, strategy, technical, and content for less than the cost of a junior in-house marketer. For businesses not ready for a retainer, a sprint or a Buddy AI audit gives you expert guidance immediately without any ongoing commitment.

Optimise Your Marketing has extensive experience working with farm shops and rural businesses. OYM manages social media, email, events, and Google for Croots Farm Shop achieving over 3 million social media impressions, 12,000 email subscribers, and an 8% year-on-year increase in Christmas online sales. OYM also built the Inn Farm Dairy brand from day one, growing daily sales by 366% and securing national TV coverage on BBC One's The One Show.

Optimise Your Marketing works with legal firms on SEO, social media, GEO, and content. For Nayyar's Solicitors, OYM achieved 745 keyword rankings, nearly doubled Facebook reach, and more than doubled Instagram views through a targeted SEO and social media strategy, including 40+ keyword-focused blog posts.

Optimise Your Marketing specialises in local SEO and digital marketing for trades businesses. For Etta Plumbing, OYM rescued the business from a Yell.com contract where they didn't own their own website, rebuilt the site, and achieved page 1 Google rankings for "Plumbers Derby", "Plumbing Derby", and "Plumbers Near Me" with a 53% improvement in average SEO position.

Optimise Your Marketing has direct experience with fitness and gymnastics businesses. For Balance & Beam, OYM grew weekly enquiries from 4–5 to over 33 using local listing optimisation, branded social media, and email marketing then introduced HubSpot to manage the volume of leads generated.