Software that works like you do. Not the other way round.
Off-the-shelf tools force your business into someone else's template. We build custom AI-powered tools around the way you actually work. Dream it, we build it, you own the result.
You're paying for 12 subscriptions and still doing the work in spreadsheets.
Sound familiar? A CRM nobody updates. A reporting tool that needs three exports and an hour of copy-paste. A project tracker your team ignores because it doesn't match how jobs actually move through your business.
The old answer was "buy more software and adapt to it." That era is over. AI has collapsed the cost of building custom tools from £50k and six months to a fixed-price sprint measured in days.
The businesses winning right now aren't the ones with the most subscriptions. They're the ones with tools nobody else has.
We don't sell anything we haven't built and run in our own business.
Client Profitability Dashboard
Live view of every client, every hour, every margin. We know which clients make us money and which quietly drain us. Most agencies are guessing.
Reports That Write Themselves
Our client reports pull live data and draft themselves. Reporting time cut from hours to minutes, every single month.
Buddy, Our AI Marketing Advisor
A full AI advisor trained on our BIG12 framework. Proof we build customer-facing AI products, not just internal dashboards.
Live Job Tracker
Built for a four-venue client with zero visibility. Now everyone sees every job's status in real time. No more "where are we with..." messages.
Trends Dashboard
Scans what's trending each week and powers content for a 25,000-subscriber newsletter. Research time: near zero.
Every one of these was built in days, not months. Now we build them for you.
Three ways to start
Claude Business Setup
Your business, properly set up on the world's best AI. Configured around your company, then your team trained to actually use it.
- Full Claude workspace configured for your business
- Your key documents and knowledge loaded in
- Connected to your existing tools
- 5 ready-to-run workflows for your biggest time drains
- 90-minute team training session
- 30 days of email support
Ideal if: you know AI should be saving you 10+ hours a week but nobody's set it up properly. Delivered within 1 week.
Get set upTool Sprint
One tool, one problem, solved. Fixed scope, fixed price, agreed upfront. If your team does it manually every week, we can probably automate it.
- Scoping call to nail exactly what the tool does
- Working tool delivered in 2 weeks
- Hosted, secured and maintained by us
- Your branding, your data, your way of working
- Care plan covers hosting, fixes and small tweaks
Ideal if: there's one process eating your week that no off-the-shelf tool handles properly. 2 weeks from scoping call.
Scope my toolOperations Suite
The full build. Multiple connected tools that run your operations as one system. This is what we run Optimise on, built for your business.
- Operations audit: where time and margin leak out
- 3+ connected custom tools, prioritised by impact
- Team rollout and training
- Quarterly review and improvement cycle
Ideal if: you're scaling and the spreadsheets are starting to crack. 4-6 weeks, phased delivery.
Book an operations auditFrom idea to live tool in two weeks
Build Call (20 mins, free)
Tell us the problem. We'll tell you straight if a custom tool is the answer or if something off the shelf does the job. No pitch, no pressure.
Scope & fix the price
One page. What it does, what it costs, when it lands. You sign off before we write a line of code.
We build, you watch
Progress shared as we go. You see it working before launch day, not after.
Launch & care
Live, branded, trained, supported. We host and maintain it so you never think about servers.
Marketers who build. Not developers who guess.
Most dev shops can build what you describe. The problem is you'd be describing it to people who've never run a marketing campaign, chased an overdue invoice or juggled 35 clients. We have. Every tool we build starts from a business problem, not a technical spec.
Straight answers
Do I own the tool?
Yes. It's yours. The care plan covers hosting and upkeep, but the tool itself belongs to you.
What if I'm not technical?
Perfect. Neither are our favourite clients. If you can describe the problem over a coffee, we can build the fix.
What can't you build?
We'll tell you on the Build Call. If your problem needs a full software company, we'll say so and point you in the right direction. We build focused business tools, not the next Facebook.
What's the care plan for?
Hosting, security, fixes when things change (and online, things always change), plus small tweaks each month. Think of it as your tool's gym membership.
How is this different from buying software?
Software subscriptions make you adapt to them, forever, for a monthly fee that never ends and never quite fits. We build the thing that fits, once, and you own it.
Can it connect to my existing systems?
Usually yes. Email, calendars, CRMs, spreadsheets, payment tools. We'll confirm what's possible on the scoping call.
What would you build if building was easy?
Because it is now. 20 minutes, no pitch, and you'll leave knowing exactly what's possible.
Book your Build CallBased at Cromford Mills, Derby, serving businesses across Derbyshire, Nottingham, Manchester and the UK