TikTok Trends This Week — 16th July 2026

TikTok moves fast. Miss a week and you're already behind. Here's everything trending on TikTok right now for the week commencing 16th July 2026, sounds, formats, and how your brand can actually use them.

Updated: 16th July 2026

Trending TikTok Sounds This Week

The World Cup final lands on 19th July in New York, which means this week is the last push of tournament energy on TikTok but the sounds moving fastest right now are a mix of summer anthems, joyful originals, and a track from Olivia Rodrigo's new album that's quietly become the emotional backbone of the FYP.

"Summer Days" — Emmit Fenn This week's top trending song on TikTok. It has a warm, sun-soaked feel and creators are using it for looping beach and vacation clips, along with day-in-the-life summer Reels where the beat drops to reveal different moments throughout the day. Works brilliantly for any business with a summer angle, hospitality, outdoor services, food and drink, retail. Even if your business has nothing to do with summer, a "day in the life at [your business]" clip with this audio is worth making this week. NapoleonCat

"I don't like being nonchalant" — original sound @trace.young The original clip is from @trace.young, a 17-second video of him dancing full-out in Times Square, over which he speaks the line: "I don't like being nonchalant. Why would I hide the joy God gave me?" It has 1M likes and the comments are flooded with people calling it life-changing. This one is performing especially well for brands with personality. Use it to show something your business does with full commitment, no apology, no holding back. The contrast between the quiet confidence of the audio and whatever you're showing on screen is what makes it land.

"How You Like Me Now" — The Heavy Originally released in 2009, this indie-blues anthem is experiencing a massive revival. Creators are taking the song's title quite literally, using the high-energy chorus to score confident reveals, sudden lifestyle transformations, and business growth milestones. Before-and-after is the format, before your product, service, or rebrand versus after. The unmistakable opening notes stop the scroll instantly.

New Engen"u + me = ❤️" — Olivia Rodrigo "Stupid Song" Rodrigo's latest has been running TikTok since it dropped June 12th, and "u + me = ❤️" is the album's quiet standout for content. The chorus lands on the line "I know everybody changes, but I hope that we don't" and that one sentence is doing a lot of emotional heavy lifting right now. Use it for community-first content thanking loyal customers, long-term team members, or showing how your brand has grown while staying true to its values.

"Bangladesh" — Ian McConnell A 49-second singer-songwriter track where the opening line sounds like a real relationship complaint for exactly half a second "you never take me to Bangladesh" before the demands escalate into sausages, oil, novels, revenge drinks, and transformations that make no sense. The emotional sincerity hits first, the absurdity lands right behind it, and by the time you've processed what you just heard the song is already looping. Absurdist, comedic, ideal for brands with a sense of humour, customer requests you've actually received, things people assume about your job, or the gap between what clients ask for and what they actually need.

Trending TikTok Formats This Week

The summer day-in-the-life format Simple, repeatable, and performing across every niche right now. Film five to eight clips of your working day arriving, making something, serving someone, packing an order, finishing up. Set to "Summer Days" or a similarly warm audio. Add short text overlays for each clip. No editing skills required beyond basic cuts. This format works because it humanises your business at a time when people are in a warm, relaxed headspace scrolling from their gardens or holidays.

The "full commitment" format The whole point of the @trace.young trend is to not dial it back. Show something you do with genuine enthusiasm the thing you actually love about your work, the product you're most proud of, the moment in your day that makes it worth it. Film it without irony. The algorithm is rewarding authenticity over polish right now, and this format gives you permission to be completely unguarded.

The glow-up reveal Thousands of creators are using "How You Like Me Now" by The Heavy for glow-up reveals, where creators begin with a before moment often low-energy, messy, or understated before cutting sharply into a confident after reveal as the beat drops. You can use the glow-up format to showcase product upgrades, before and after results of professional services, a workspace transformation, or a rebrand. The beat drop does the work you just need two contrasting clips.

Zappi World Cup final content — last chance The tournament ends this weekend, This is your final week to ride World Cup momentum. The most shareable formats right now are prediction posts, "what this match means for..." takes tied to your industry, and any content that uses the shared emotional experience of the tournament as a hook. After Saturday it's gone for four years, if you haven't posted anything yet, this week is your last shot.

The "I wish it was socially acceptable" format This trending audio invites creators to share a universally relatable experience that we just don't talk about enough, but made relevant to your niche. Works for any business that has unwritten industry truths, things clients do that drive you quietly mad, things you wish you could say, things your industry pretends aren't true. Keeps the tone playful rather than complainy.

What's Hot in Culture This Week

‍FIFA World Cup final — Spain vs Argentina, Sunday 19th July, New York. Biggest single-day social media event of the year

School holidays — most of the UK is now off or breaking up. Parents, family content, and summer lifestyle is surging Half-year reflections — "what I've learned in the first half of 2026" content performing well as people reset heading into August

How to Use These Trends for Your Business

You don't need to go viral. You need to be visible to the right people at the right time. Here's how to apply this week's trends practically:

Film a summer day-in-the-life this week it's the single easiest format to execute right now and the warm audio does most of the work for you.

If you have a before-and-after story, use "How You Like Me Now" this week, the audio is at peak momentum and won't be this strong in a fortnight.

Post something for the World Cup final on Saturday or Sunday even a simple "who's winning?" poll on your Stories will capture the moment without much effort.

The "full commitment" format is a low-effort, high-authenticity post one clip of you doing something you genuinely love about your job, no editing required Don't overthink the Olivia Rodrigo audio if you have loyal long-term customers or a team that's been with you for years, a simple thank-you clip with that audio will land.

The brands winning on TikTok this week are posting into the summer mood and the World Cup energy while it's still there, not waiting until it feels safe. Jump in before Saturday.

Stay Ahead Every Week

TikTok trends move fast what's viral today can be done by Friday. We track trending sounds, formats, and hashtags weekly so you don't have to. See our live TikTok trends page Or if you want help turning TikTok trends into actual content for your brand, get in touch with the OYM team.

Missed last week? Catch up here: TikTok Trends This Week, 7th July 2026