Email marketing services for UK small businesses, what OYM offers

Email is the most underrated marketing channel for small businesses. I've been saying this for years, and the data keeps proving it.

OYM's own SocialCLUB newsletter reaches over 25,000 subscribers every week. It consistently outperforms social media for engagement, drives traffic to new content, and generates direct enquiries. We've built that list over years and we apply the same discipline to email marketing for our clients.

Here's exactly what OYM offers for email marketing.

List building

A good email list is one of the most valuable assets a small business can own. Unlike a social media following, which exists on a platform you don't control your email list is yours. If Instagram changed its algorithm tomorrow, your email list would still be there.

We help clients build their lists through lead magnets, website capture forms, event registrations, and loyalty programmes. For Croots Farm Shop, we've helped grow the email list to over 12,000 subscribers. For Balance & Beam, email capture became a core part of the lead generation system.

Campaign strategy and copy

We plan and write email campaigns that are designed to do something specific drive footfall, promote an event, launch a product, re-engage lapsed customers, or nurture new enquiries. Every email has a clear objective, a subject line that earns the open, and a call to action that makes the next step obvious.

We manage email marketing for clients using Flodesk, Mailchimp, and other platforms depending on what's already in place or what best fits the business.

Automation and sequences

We build automated email sequences for clients who want their email marketing to work in the background without manual effort. Welcome sequences for new subscribers. Follow-up sequences after enquiries. Re-engagement sequences for lapsed customers. Post-event sequences to convert attendees into clients.

For OYM's own Buddy AI tool, we built a lead capture and follow-up sequence that runs automatically every time a new user engages with the tool. The same approach is available for any client with a clear customer journey to automate.

Reporting

We report on open rates, click rates, unsubscribes, and conversions and we use that data to improve every subsequent send. The best email programmes get better over time because every campaign teaches you something about what your audience responds to.

Tuesday sends at early evening consistently outperform other days and times for our clients but we always test rather than assume, because every audience is different.

If you want to talk about email marketing for your business, get in touch. optimiseyourmarketing.co.uk/contact