Ultravisage Aesthetics Case Study | Google Suspension Lifted | Optimise Your Marketing
Case Study — Health & Wellness / Aesthetics

Suspended by Google. Invisible to customers. And how OYM got them back.

Client: Ultravisage Aesthetics
Sector: Health & Wellness / Aesthetics
Services: Google Business Profile Reinstatement, Local SEO, Brand Refresh, Website Rebuild
Delivered by: Optimise Your Marketing
Reinstated
Google Business Profile successfully unsuspended
Page 1
Back ranking in local search and on Google Maps
0→visible
From completely invisible to appearing for local searches
Stronger
Emerged with a refreshed brand and rebuilt website
The challenge

A suspended Google Business Profile — completely invisible in local search, every day costing revenue.

Ultravisage Aesthetics is an aesthetics clinic offering cosmetic and beauty treatments. When OYM was brought in, the business was facing one of the most damaging situations a local business can encounter: their Google Business Profile had been suspended.

For a local aesthetics clinic, Google is everything. When a potential client searches for aesthetics treatments in their area, the businesses appearing in the Google Maps pack and local search results get the calls. A suspended Google Business Profile means the business is completely invisible — no map listing, no reviews showing, no calls from Google.

Ultravisage were invisible. They needed to be found again.

What OYM did

Google Business Profile reinstatement

OYM managed the full reinstatement process directly with Google — handling all communication and navigating the appeals process on Ultravisage's behalf. Google's suspension process is opaque, the appeals process is slow, and getting a positive outcome requires persistence, precise communication, and a thorough understanding of Google's guidelines.

Listing realignment

OYM audited and realigned Ultravisage's online listings — ensuring business name, address, phone number, and category information was consistent and accurate across every platform. Listing inconsistencies are one of the most common triggers for suspensions.

Brand refresh

While the reinstatement process was underway, OYM refreshed and updated the Ultravisage brand — so when the business returned to visibility, it presented itself professionally and consistently.

Website rebuild

OYM rebuilt the Ultravisage web pages during the reinstatement period — ensuring the website was ready to convert the traffic that would return once the Google listing was live. No point getting reinstated if the website doesn't give clients the confidence to book.

The results

Numbers that speak for themselves

Reinstated
Google Business Profile successfully unsuspended
Page 1
Ranking in local search and back on Google Maps
0→visible
From invisible to appearing for local aesthetics searches
Improved
Refreshed brand and rebuilt website — stronger than before
Why it worked

Google suspensions are recoverable — but only with the right approach.

Google Business Profile suspensions are handled by very few agencies with any real confidence, because the process is genuinely difficult. Google does not make it easy. The appeals process is slow, the guidance is vague, and most attempts at reinstatement fail because they do not address the underlying reason for the suspension correctly.

OYM's approach was methodical: identify the likely cause, fix the listing inconsistencies that contributed to it, communicate directly with Google in the right way, and persist through the process. The reinstatement was the result of careful, accurate work — not luck.

The decision to use the reinstatement period to rebuild the brand and website was pragmatic. Waiting for Google to respond takes time. Using that time to improve the wider online presence meant Ultravisage emerged from the process in a stronger position than before the suspension — not just restored, but improved.

Methodical, not lucky

Reinstatement requires identifying the exact cause, fixing it correctly, and communicating with Google in a specific way. Guessing doesn't work — OYM knew what to do and did it precisely.

Consistency as protection

NAP consistency — name, address, phone number — across every listing is both a ranking factor and a suspension trigger. OYM fixed every inconsistency to resolve the suspension and prevent future ones.

Using the wait productively

Google's response times are slow. OYM used the reinstatement window to rebuild the brand and website — so Ultravisage emerged stronger, not just restored.

GBP as a revenue-critical asset

For any local business, a suspended Google Business Profile is a direct revenue loss every single day. Treating it as the critical asset it is — and protecting it properly — is not optional.

What this means for you

Is this your situation?

If your Google Business Profile has been suspended — or if you're concerned about the consistency of your online listings and want to avoid a suspension — OYM can help. Google suspensions are recoverable, but they require a specific, careful approach that most businesses and many agencies are not equipped to handle.

For any local business where Google Maps and local search drive enquiries, your Google Business Profile is one of your most valuable marketing assets. Protecting and managing it properly is not optional.

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