TikTok Trends This Week — 28th July
TikTok moves fast. Miss a week and you're already behind. Here's everything trending on TikTok right now for the week commencing 28th July 2026, sounds, formats, and how your brand can actually use them.
Updated: 28th July 2026
Trending TikTok Sounds This Week
This week's FYP is built around group energy, absurdist comedy, and anticipation content as Spider-Man: Brand New Day and Ariana Grande's petal both land on Thursday 31st July. Here are the sounds moving fastest right now.
"I Want You Back" — The Jackson 5 (various remixes)
Scott Forsyth's choreography to this track is moving through workplaces, restaurants, and friend groups at serious pace. The format begins with one person, adds dancers sequentially, and builds into a synchronized group routine. What makes it land every time is the contrast between organised choreography and an ordinary setting, a restaurant after closing, a shop floor, an office. Any team of three or more people can film this in 10 minutes. No special skills needed, just commitment to the bit.
"FREAKED OUT" — Fat Papi and prodshushy
The biggest broadly reusable sound of the week with over 1.2M uses. The mechanic is simple: one premise, the same answer repeated on each beat. Started as a bob haircut joke, now everywhere. For a service business, pick the one thing that solves every problem your clients bring to you and list four numbered reasons that all say the same thing. Deadpan delivery wins every time.
"A Couple Minutes" — Olivia Dean (A COLORS SHOW)
A warm, stripped-back session track doing heavy lifting as background audio across food, lifestyle, and pet content. Does not impose a specific format, which is why it keeps working across totally different niches. Good for carousel content, day-in-the-life clips, or any video where you want the message to carry without the audio fighting for attention.
"Rock It" — Tokyo Machine
A small creator broke out this week opening with the text "It came to me in a dream" before launching into high-knee movements and wide arm extensions on the electronic drop, with jump cuts making them appear to teleport around the room. Early and creative. Good for any brand with a personality that can lean into the eccentric. The beat drop is the whole joke.
"Nine in the Afternoon" — Panic! At The Disco (creator lyric reveal version)
Being used for two-image reveals that literalise a lyric. The strongest version moves from a human selfie to a wide-eyed cat on "your eyes are the size of the moon." Works for any setup/reveal where the second image perfectly illustrates the point. Strong carousel mechanic for product or service reveals.
Trending TikTok Formats This Week
The Sequential Group Dance
Two separate group dance formats are dominating the FYP this week, the Jackson 5 workplace choreography and a Brazilian funk classroom format. Both follow the same structure: one person starts, more join, and the energy builds. The key is an ordinary location, the more everyday the setting the better. Works brilliantly for any team. Film it in one take, wide angle, and let the escalation do the work.
The "FREAKED OUT" Beat List
One premise, four beats, same answer every time. The absurdity is the punchline. Works for any business that has one answer to everything. "Reasons our clients hit their goals" followed by four beats all saying the same thing. The tighter the repetition, the funnier it lands.
The Painfully Specific Workplace POV
Comedy is the strongest content category on the FYP this week and the formats cutting through hardest are hyper-specific, not broadly relatable. One creator opened with "POV: that manager that talks to you like you're two years old for some reason" and played both characters. The more specific the scenario, the better it performs. Generic does not work here. Name the exact type of client, the exact situation, the exact phrase you always hear.
The "Product as Character" Integration
The brand campaigns cutting through this week are the ones where the product or service becomes a character in the video, not a footnote. The lesson for any business: your service should cause something to happen in the video, not just appear at the end of it. What does working with you feel like? Show that, not just what you offer.
31st July Anticipation Content
Spider-Man: Brand New Day and Ariana Grande's petal both drop on Thursday. The internet has already nicknamed it Grande-Man. This is your last window to post anticipation content before the conversation peaks and becomes saturated. The meta angle works for any brand: post about the chaos of two enormous cultural moments landing on the same day, or the very relatable experience of not knowing which one to look at first. Post now or be ready to move fast on Thursday morning.
What's Hot in Culture This Week
TikTok trends don't exist in isolation. Here's what's driving the FYP right now:
Spider-Man: Brand New Day and Ariana Grande's petal both drop Thursday 31st July. Anticipation content is everywhere this week
Samsung Galaxy Unpacked happened this week, driving tech content, device reaction posts, and creator event vlogs
Summer school holidays are in full swing across the UK. Family and lifestyle content is dominating
"Bangladesh" by Ian McConnell is still running strong for absurdist comedy formats, particularly for service businesses
Gym "aura" edits are picking up momentum. Slow-motion confidence content set to dramatic audio is all over fitness feeds
How to Use These Trends for Your Business
You don't need to go viral. You need to be visible to the right people at the right time.
Here's how to apply this week's trends practically:
If you have a team of three or more, film the "I Want You Back" group dance this week. Wide angle, ordinary setting, let it build. One take, 10 minutes, and it consistently outperforms polished brand content
The "FREAKED OUT" beat list is your lowest-effort post of the week. Pick the one thing that solves every problem you hear and list it four times on the beat
Write down the most specific, recognisable scenario your clients or colleagues experience and film it as a POV skit. The more niche and accurate, the better it performs
Post your 31st July content today or tomorrow before the conversation becomes saturated. You do not need a direct tie to Spider-Man or Ariana Grande, the meta angle works for anyone
Check which of your services could "cause something to happen" in a video rather than just appearing in it. That is the difference between a product mention and content that actually gets watched
The brands winning on TikTok this week are the ones treating their team, their clients, and their service as characters, not just subjects.
Stay Ahead Every Week
TikTok trends move fast, what's viral today can be dead by Friday. We track trending sounds, formats, and hashtags weekly so you don't have to.
See our live TikTok trends page: https://www.optimiseyourmarketing.co.uk/tiktok-trending
Or if you want help turning TikTok trends into actual content for your brand, get in touch with the OYM team: https://www.optimiseyourmarketing.co.uk/contact
