Check out our weekly LinkedIn social strategies to Optimise your professional content.
Hook Them Fast (WK 22 - 27.05.26)
Did you know the first line of your LinkedIn post is your most important asset?
Most people decide in seconds whether they’ll keep reading or scroll past. That means your opening line has to hook them in instantly.
Use bold statements, surprising facts, questions, or strong opinions to instantly grab attention and spark curiosity. If your first sentence feels flat, there’s a good chance the rest of your post won’t get seen no matter how valuable the content is.
DON’T write this:
“I wanted to share some thoughts…”
“Today I learned…”
“Here are some tips…”
DO Try this instead:
“Most people are using LinkedIn completely wrong.”
“I doubled my inbound leads with one simple change.”
“Nobody talks about how hard building a business really is.”
Your hook doesn’t need to be complicated, it just needs to create enough curiosity for people to keep reading.
Maximise B2B marketing (WK 21 - 20.05.26)
Effective B2B LinkedIn marketing relies on valuable content and engaging with networks. Actively commenting on and sharing posts from industry leaders, peers and potential clients increases your visibility before you even connect.
Treat your profile as a landing page, not an online resume and make sure your "About" section speaks directly to client pain point. High-performing B2B LinkedIn content includes original expert insights, credible third-party articles, and video. Documenting your strategy, processes, and client wins will also help build trust.
Founder-Led Marketing (WK 20 - 13.05.26)
Personal profiles are gaining significantly higher reach than company pages. Company leaders are encouraged to share authentic insights and expertise rather than just polished corporate updates.
Founder-led marketing is when you, as the founder or Executive become a visible part of your business. Showing your audience the real people behind the scenes.
It’s not about becoming an influencer, people connect with people. And in a world full of polished brands and AI-generated content, showing up as yourself is the ultimate competitive advantage.
Vertical Video Content (WK 19 - 06.05.26)
Vertical video content has become one of the most effective formats for driving visibility and engagement on LinkedIn. Designed specifically for mobile-first consumption, this style of content is quick, easy to digest, and highly favoured by the platform algorithms.
Compared to static posts, short-form videos consistently generate significantly higher engagement rates. This is largely because video content captures attention faster, encourages longer viewing times and is more likely to be saved, shared and recommended by algorithms.
The most effective short-form videos are typically authentic, fast-paced, and built to deliver value or entertainment within the first few seconds. Strong hooks, captions and clear storytelling all play an important role in keeping your audience engaged.
LinkedIn Live (WK 18 - 30.04.26)
Host LinkedIn Live events, as live video has seen over 15% growth in engagement.
Stream your live video content on the platform, fostering real-time engagement with your professional audiences.
SEO Optimisation (WK 17 - 22.04.26)
Optimise your LinkedIn account for SEO with these simple tips:
1.) Strategically placing keywords in your headline, about section, job titles and skills to increase your visibility.
2.) Keep your profile up-to-date
3.) Post consistent content that aligns with your business
4.) Engage with others to boost your search ranking on LinkedIn and on Google.
Employee Advocacy (WK 16 - 15.04.26)
When writing a LinkedIn post for your business or your personal account, your first line is your most important asset!! Before you hit share make sure you use bold statements or surprising facts to stop the scroll.
Employee Advocacy (WK 15 - 08.04.26)
Empowering employees to tell your brand story is far more powerful than asking them to share it. When people understand and believe in the narrative, they move from distribution to creation. From passive amplification of a company post to active advocacy creating content of their own.
That’s why engaged teams consistently outperform, they feel ownership not obligation. The result isn’t just more content, it’s more brand trust, more reach, and more influence well beyond the limits of a single company page.
At the end of the day, people will always trust people more than brands.
Engagement is a Two-Way Street (WK 14 - 01.04.26)
If the success of any relationship is left up to one party, we all know it’s bound to fail, so when it comes to building and maintaining engagement online, you are just as responsible for building relationship with your followers as they are. If you expect engagement on your posts, then you must engage with others too. If you want comments of shares on your content, then you must be active in return.
An easy way to do this is by using the "3-2-1" engagement rule. For every 1 post you share, engage with 3 others and leave 2 thoughtful comments.
High-Performing Formats (WK 13 - 25.03.26)
Personal profiles consistently get higher reach (often 10x more) because people trust people over logos. The primary difference is that Personal Profiles represent individuals and human-to-human networking, while Company Pages represent organisations and act as official brand hubs. For most businesses, the most effective strategy is to use both tandem.
High-Performing Formats (WK 12 - 18.03.26)
Use Document Carousels (PDF uploads) and Native Video (video content uploaded directly to your page and under 90 seconds long) are currently receiving significantly more reach than text-only or static image posts. Have you tried these formats yet?
The 90-Minute Window (WK 11 - 11.03.26)
The first 90 minutes after posting are critical. High initial engagement (especially comments) signals the algorithm to push your content. So whatever you do, don’t post & ghost.
Keep it friendly, not salesy (WK 10 - 04.03.26)
Avoid overly salesy content on LinkedIn. Instead focus on delivering value and demonstrating thought leadership in your posts. Prioritise building genuine relationships over pushing for immediate sales. When you lead with insight and generosity, you earn trust and that’s how you create lasting success on LinkedIn.
Get results for your business with LinkedIn Ads (WK 09 - 26.02.26)
Drive website traffic, build awareness & generate higher quality leads…
LinkedIn Ads drive business results by targeting over 1 billion professional using precise, data-driven criteria like job title, industry and seniority. Utilise formats like Sponsored Content, Message Ads, and Lead Gen Forms to generate leads, brand awareness, or website traffic. Optimize campaigns by testing ad creatives and monitoring KPIs like CPC and conversion rates. Whether its:
Sponsored Content (Media-rich ads in the feed)
Message Ads (Direct messages to prospects)
Dynamic Ads (Personalised ads based on profile data)
Text Ads (Simple, pay-per-click ads)
For the best results, install the LinkedIn Insight Tag on your website to track conversions.
3 things people don't know about you! (WK 07 - 11.02.26)
Sharing a few surprising or lesser known aspects of your work, industry or your role can capture your audience’s attention and highlight a more personal side of your professional journey. It helps people connect with you on a deeper level, showcasing the authentic person behind the posts.
LinkedIn is often filled with highly polished, carefully curated content. By sharing a little more about yourself, you can stand out and build stronger, more genuine connections.
Why not try sharing three revealing or unexpected facts about yourself in your LinkedIn post today?
Connect with your Community (WK 06 - 04.02.26)
This isn’t a new one, but, a great tip to build your profile on LinkedIn. Post an open-ended question and encourage others to share their experiences or advice in your comments section.
This fosters engagement and builds a sense of community around YOU.
Things People Don't Know About Me! (WK 05 - 28.01.26)
This is your chance to pull back the curtain and share sides of you, your business or your industry that others might not know. Reveal something informative, unexpected or fun and make your posts feel more human and relatable.
The Biggest Mistake to Avoid (WK 04 - 21.01.26)
Share a significant mistake that people often make and explain the consequences, and, more importantly, how to avoid it!
This is a powerful way to offer guidance and establish trust.
Connect with your Community (WK 03 - 14.01.26)
Ask an open-ended question related to your industry or a common challenge your audience faces. Encourage others to share their experiences or advice in the comments. This fosters engagement and builds a sense of community.
Focus on Authenticity (WK 02 - 07.01.26)
A major current and future trend on LinkedIn is a strong focus on authenticity. The shift towards sharing honest, human experiences and valuable insights rather than polished, overly curated or obviously AI generated content is getting more engagement and more interaction with users.
Why is it Important to Post on LinkedIn?
Regular posting can have a big impact for you or your business and here’s why:
✅ Increase Brand Awareness – Sharing valuable content keeps your business top-of-mind and helps more people discover what you do.
✅ Expand Your Network – Engaging posts encourage conversations, attracting new connections and opportunities.
✅ Build Trust and Relationships – Consistently sharing insights and experiences positions you as an expert and strengthens relationships with your audience.
By posting regularly and using a mix of LinkedIn post examples, you create a strong LinkedIn presence that helps you stand out and attract the right people to your business.
LinkedIn Post Best Practices
To make the most of your LinkedIn posts, follow these steps:
Start with a Hook – The first few lines should grab attention and make people want to read more.
Provide Value – Share insights, tips, or experiences that help or inspire your audience.
Encourage Engagement – Ask questions, invite opinions, or add a clear call-to-action to spark conversations.
Mix Up Your Content – Combine text posts, images, videos, and polls to keep your audience engaged.
Be Authentic – People connect with real stories and honest perspectives, so let your personality shine.
With these strategies, your LinkedIn posts will be more engaging, effective and impactful.