Check out our weekly LinkedIn social strategies to Optimise your professional content.

WK 02 (07.01.26)


Focus on Authenticity

A major current and future trend on LinkedIn is a strong focus on authenticity. The shift towards sharing honest, human experiences and valuable insights rather than polished, overly curated or obviously AI generated content is getting more engagement and more interaction with users.

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Why is it Important to Post on LinkedIn?

Regular posting can have a big impact for you or your business and here’s why:

βœ… Increase Brand Awareness – Sharing valuable content keeps your business top-of-mind and helps more people discover what you do.

βœ… Expand Your Network – Engaging posts encourage conversations, attracting new connections and opportunities.

βœ… Build Trust and Relationships – Consistently sharing insights and experiences positions you as an expert and strengthens relationships with your audience.

By posting regularly and using a mix of LinkedIn post examples, you create a strong LinkedIn presence that helps you stand out and attract the right people to your business.

LinkedIn Post Best Practices

To make the most of your LinkedIn posts, follow these steps:

Start with a Hook – The first few lines should grab attention and make people want to read more.

Provide Value – Share insights, tips, or experiences that help or inspire your audience.

Encourage Engagement – Ask questions, invite opinions, or add a clear call-to-action to spark conversations.

Mix Up Your Content – Combine text posts, images, videos, and polls to keep your audience engaged.

Be Authentic – People connect with real stories and honest perspectives, so let your personality shine.

With these strategies, your LinkedIn posts will be more engaging, effective and impactful.

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