Check out our weekly LinkedIn social strategies to Optimise your professional content.
3 things people don't know about you! (WK 07 - 11.02.26)
Sharing a few surprising or lesser known aspects of your work, industry or your role can capture your audience’s attention and highlight a more personal side of your professional journey. It helps people connect with you on a deeper level, showcasing the authentic person behind the posts.
LinkedIn is often filled with highly polished, carefully curated content. By sharing a little more about yourself, you can stand out and build stronger, more genuine connections.
Why not try sharing three revealing or unexpected facts about yourself in your LinkedIn post today?
Connect with your Community (WK 06 - 04.02.26)
This isn’t a new one, but, a great tip to build your profile on LinkedIn. Post an open-ended question and encourage others to share their experiences or advice in your comments section.
This fosters engagement and builds a sense of community around YOU.
Things People Don't Know About Me! (WK 05 - 28.01.26)
This is your chance to pull back the curtain and share sides of you, your business or your industry that others might not know. Reveal something informative, unexpected or fun and make your posts feel more human and relatable.
The Biggest Mistake to Avoid (WK 04 - 21.01.26)
Share a significant mistake that people often make and explain the consequences, and, more importantly, how to avoid it!
This is a powerful way to offer guidance and establish trust.
Connect with your Community (WK 03 - 14.01.26)
Ask an open-ended question related to your industry or a common challenge your audience faces. Encourage others to share their experiences or advice in the comments. This fosters engagement and builds a sense of community.
Focus on Authenticity (WK 02 - 07.01.26)
A major current and future trend on LinkedIn is a strong focus on authenticity. The shift towards sharing honest, human experiences and valuable insights rather than polished, overly curated or obviously AI generated content is getting more engagement and more interaction with users.
Why is it Important to Post on LinkedIn?
Regular posting can have a big impact for you or your business and here’s why:
✅ Increase Brand Awareness – Sharing valuable content keeps your business top-of-mind and helps more people discover what you do.
✅ Expand Your Network – Engaging posts encourage conversations, attracting new connections and opportunities.
✅ Build Trust and Relationships – Consistently sharing insights and experiences positions you as an expert and strengthens relationships with your audience.
By posting regularly and using a mix of LinkedIn post examples, you create a strong LinkedIn presence that helps you stand out and attract the right people to your business.
LinkedIn Post Best Practices
To make the most of your LinkedIn posts, follow these steps:
Start with a Hook – The first few lines should grab attention and make people want to read more.
Provide Value – Share insights, tips, or experiences that help or inspire your audience.
Encourage Engagement – Ask questions, invite opinions, or add a clear call-to-action to spark conversations.
Mix Up Your Content – Combine text posts, images, videos, and polls to keep your audience engaged.
Be Authentic – People connect with real stories and honest perspectives, so let your personality shine.
With these strategies, your LinkedIn posts will be more engaging, effective and impactful.