Check out our weekly LinkedIn social strategies to Optimise your professional content.
Employee Advocacy (WK 15 - 08.04.26)
Empowering employees to tell your brand story is far more powerful than asking them to share it. When people understand and believe in the narrative, they move from distribution to creation. From passive amplification of a company post to active advocacy creating content of their own.
That’s why engaged teams consistently outperform, they feel ownership not obligation. The result isn’t just more content, it’s more brand trust, more reach, and more influence well beyond the limits of a single company page.
At the end of the day, people will always trust people more than brands.
Engagement is a Two-Way Street (WK 14 - 01.04.26)
If the success of any relationship is left up to one party, we all know it’s bound to fail, so when it comes to building and maintaining engagement online, you are just as responsible for building relationship with your followers as they are. If you expect engagement on your posts, then you must engage with others too. If you want comments of shares on your content, then you must be active in return.
An easy way to do this is by using the "3-2-1" engagement rule. For every 1 post you share, engage with 3 others and leave 2 thoughtful comments.
High-Performing Formats (WK 13 - 25.03.26)
Personal profiles consistently get higher reach (often 10x more) because people trust people over logos. The primary difference is that Personal Profiles represent individuals and human-to-human networking, while Company Pages represent organisations and act as official brand hubs. For most businesses, the most effective strategy is to use both tandem.
High-Performing Formats (WK 12 - 18.03.26)
Use Document Carousels (PDF uploads) and Native Video (video content uploaded directly to your page and under 90 seconds long) are currently receiving significantly more reach than text-only or static image posts. Have you tried these formats yet?
The 90-Minute Window (WK 11 - 11.03.26)
The first 90 minutes after posting are critical. High initial engagement (especially comments) signals the algorithm to push your content. So whatever you do, don’t post & ghost.
Keep it friendly, not salesy (WK 10 - 04.03.26)
Avoid overly salesy content on LinkedIn. Instead focus on delivering value and demonstrating thought leadership in your posts. Prioritise building genuine relationships over pushing for immediate sales. When you lead with insight and generosity, you earn trust and that’s how you create lasting success on LinkedIn.
Get results for your business with LinkedIn Ads (WK 09 - 26.02.26)
Drive website traffic, build awareness & generate higher quality leads…
LinkedIn Ads drive business results by targeting over 1 billion professional using precise, data-driven criteria like job title, industry and seniority. Utilise formats like Sponsored Content, Message Ads, and Lead Gen Forms to generate leads, brand awareness, or website traffic. Optimize campaigns by testing ad creatives and monitoring KPIs like CPC and conversion rates. Whether its:
Sponsored Content (Media-rich ads in the feed)
Message Ads (Direct messages to prospects)
Dynamic Ads (Personalised ads based on profile data)
Text Ads (Simple, pay-per-click ads)
For the best results, install the LinkedIn Insight Tag on your website to track conversions.
3 things people don't know about you! (WK 07 - 11.02.26)
Sharing a few surprising or lesser known aspects of your work, industry or your role can capture your audience’s attention and highlight a more personal side of your professional journey. It helps people connect with you on a deeper level, showcasing the authentic person behind the posts.
LinkedIn is often filled with highly polished, carefully curated content. By sharing a little more about yourself, you can stand out and build stronger, more genuine connections.
Why not try sharing three revealing or unexpected facts about yourself in your LinkedIn post today?
Connect with your Community (WK 06 - 04.02.26)
This isn’t a new one, but, a great tip to build your profile on LinkedIn. Post an open-ended question and encourage others to share their experiences or advice in your comments section.
This fosters engagement and builds a sense of community around YOU.
Things People Don't Know About Me! (WK 05 - 28.01.26)
This is your chance to pull back the curtain and share sides of you, your business or your industry that others might not know. Reveal something informative, unexpected or fun and make your posts feel more human and relatable.
The Biggest Mistake to Avoid (WK 04 - 21.01.26)
Share a significant mistake that people often make and explain the consequences, and, more importantly, how to avoid it!
This is a powerful way to offer guidance and establish trust.
Connect with your Community (WK 03 - 14.01.26)
Ask an open-ended question related to your industry or a common challenge your audience faces. Encourage others to share their experiences or advice in the comments. This fosters engagement and builds a sense of community.
Focus on Authenticity (WK 02 - 07.01.26)
A major current and future trend on LinkedIn is a strong focus on authenticity. The shift towards sharing honest, human experiences and valuable insights rather than polished, overly curated or obviously AI generated content is getting more engagement and more interaction with users.
Why is it Important to Post on LinkedIn?
Regular posting can have a big impact for you or your business and here’s why:
✅ Increase Brand Awareness – Sharing valuable content keeps your business top-of-mind and helps more people discover what you do.
✅ Expand Your Network – Engaging posts encourage conversations, attracting new connections and opportunities.
✅ Build Trust and Relationships – Consistently sharing insights and experiences positions you as an expert and strengthens relationships with your audience.
By posting regularly and using a mix of LinkedIn post examples, you create a strong LinkedIn presence that helps you stand out and attract the right people to your business.
LinkedIn Post Best Practices
To make the most of your LinkedIn posts, follow these steps:
Start with a Hook – The first few lines should grab attention and make people want to read more.
Provide Value – Share insights, tips, or experiences that help or inspire your audience.
Encourage Engagement – Ask questions, invite opinions, or add a clear call-to-action to spark conversations.
Mix Up Your Content – Combine text posts, images, videos, and polls to keep your audience engaged.
Be Authentic – People connect with real stories and honest perspectives, so let your personality shine.
With these strategies, your LinkedIn posts will be more engaging, effective and impactful.