Digital Marketing, Funnels & CRO Abbreviations
Ever spoken to a seasoned marketing pro? they may have spoken in code (well abbreviations) so we have written out those most popular terms to help you make sense of it all.
Cheat Sheet by Optimise Your Marketing
Revenue & Finance
MRR — Monthly Recurring Revenue
ARR — Annual Recurring Revenue
ARPU — Average Revenue Per User
AOV — Average Order Value
LTV / CLV — Lifetime Value / Customer Lifetime Value
CAC — Customer Acquisition Cost
RoAS / ROAS — Return On Ad Spend
ROI — Return on Investment
GMV — Gross Merchandise Value
Churn — % of customers lost in a period
GRR / NRR — Gross / Net Revenue Retention
TAM / SAM / SOM — Total / Serviceable / Obtainable Market
EBIT/DA — Earnings Before Interest, Taxes, Depreciation, and Amortization
Advertising & Paid Media
CPC — Cost Per Click
CPM — Cost Per Mille (1,000 impressions)
CPA — Cost Per Acquisition / Action
CPL — Cost Per Lead
CPV — Cost Per View
PPV — Pay Per View
CPE — Cost Per Engagement
EPC — Earnings Per Click
DSP — Demand-Side Platform
SSP — Supply-Side Platform
RTB — Real-Time Bidding
LAL — Lookalike Audience
MMP — Mobile Measurement Partner
Analytics & Tracking
UTM — Urchin Tracking Module
GA4 — Google Analytics 4
GTM — Google Tag Manager
CTR — Click-Through Rate
CR — Conversion Rate
Bounce Rate — % of visitors leaving after one page
IMP — Impressions
A/B Test — Split Testing
MVT — Multivariate Testing
Funnels & Offers
CRO — Conversion Rate Optimization
LPO — Landing Page Optimization
OTO — One-Time Offer
SLO — Self-Liquidating Offer
Tripwire — Low-cost entry offer
Order Bump — Add-on at checkout
TOFU / MOFU / BOFU — Top / Middle / Bottom of Funnel
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I hope that helps :)
If you would like to talk about your CRO, IMP, CPC but in normal full non-abbreviated language, feel free to give Optimise Your Marketing a call.
Stuart Baddiley Is the Owner and Founder of Optimise Your Marketing. He is on a mission to help as many Businesses with their own Optimisation
