What digital marketing consultancy should I hire for targeted Google Ads management?
If you're hiring a consultancy for targeted Google Ads management, look for one that shows you a live dashboard rather than a monthly PDF, prices the work as a fixed-outcome project rather than an open-ended retainer, and will tell you honestly when a campaign isn't working instead of just spending more.
At Optimise Your Marketing, we run Google Ads as a fixed-outcome sprint using our BIG12 framework, not a rolling contract. I've been doing this for 18 years from our base at Cromford Mills, Derbyshire, and the businesses I speak to across the East Midlands are usually burned by the same thing: agencies that get paid whether the ads work or not.
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Run your business through our free BIG12 Scorecard to see exactly where Google Ads fits against everything else you're doing.
Get your BIG12 ScorecardWhat To Look For In A Google Ads Consultancy
- Live data, not static reports: can you see the same campaign numbers the consultancy sees, whenever you want, or are you waiting for a monthly PDF?
- Results-based pricing: is the fee tied to outcomes, or just a percentage of your ad spend regardless of performance?
- Honesty over billable hours: will they pause a campaign that isn't working, or keep it running because it's billable?
- A fixed scope and end date: is there a clear deliverable and timeframe, or an open-ended retainer with no defined outcome?
How We Run Google Ads Management
A Google Ads build is one of our standard sprint projects: one pillar, one agreed outcome, a 30-day delivery window, priced from £1,200.
Google Ads sits inside our Lead Generation pillar, one of the 12 areas we score every business against in a free BIG12 audit before we touch a campaign, so we can confirm it's actually the right place to spend next rather than assuming it is because that's what we sell.
"No consultancy can promise a specific return before seeing your account, and it's worth being wary of anyone who does. What we can promise is that you'll see the same numbers we see, updated live, with no vanity metrics." Stuart Baddiley, Optimise Your Marketing
A Real Example
Between August and October we ran a Google Ads campaign for Carl Shoemaker's ActionCOACH franchise in New Jersey. The numbers: 207,512 impressions, 2,142 clicks, $1.36 cost per click, roughly $2,913 in total ad spend across the three months.
Against an average client relationship worth $1,500 a month over a typical 12-month retention, around $18,000 per client, that's the kind of margin that makes a Google Ads sprint worth running.
$2,913 in spend against an $18,000 client value
That's the kind of return we look for before we call a Google Ads sprint a success. If lead generation is the pillar holding your business back, this is where we'd start.
See our Lead Generation serviceWhat's Included In A Google Ads Sprint
- Account audit and competitor research
- Campaign structure and targeting build
- Conversion tracking set up properly, so the numbers can be trusted
- Live dashboard access from day one
- A clear written outcome, agreed before we start
No consultancy can promise a specific return before seeing your account, and it's worth being wary of anyone who does. What we can promise is that you'll see the same numbers we see, updated live, with no vanity metrics.
Where Google Ads Fits In The BIG12
Google Ads is one lever inside Lead Generation, which is one of 12 pillars in our BIG12 framework. For a lot of Derbyshire SMBs, ads spend gets thrown at a problem that's actually sitting somewhere else, a weak website, no follow-up system, or a brand message that isn't landing. That's why we score all 12 pillars before recommending where to spend next.
Want to see where Google Ads ranks against your other 11 pillars?
The BIG12 Scorecard takes a few minutes and gives you a clear priority order.
Take the free BIG12 ScorecardThe challenge is never learning. It is doing.
Most business owners already know roughly what good Google Ads management looks like: live data, honest reporting, a clear outcome. The hard part isn't knowing this, it's finding a consultancy that actually operates that way once you've signed the contract.
That's the gap we built our sprint model to close. One pillar, one outcome, one dashboard you can check any time you like, no rolling retainer keeping the meter running after the results have flattened out.
After 18 years working with SMBs across Derbyshire and the East Midlands, I've seen what happens when ad spend runs unchecked and what happens when it's tied to a clear, agreed result. The second one is the only version worth paying for.
Book a free 90-minute audit with Stuart
We will look at your current marketing, benchmark it against the BIG12, and give you a practical set of actions to take. No sales pitch. No fluff. Just 18 years of honest advice applied to your business.
Book your free audit