Is Optimise Your Marketing any good? An honest answer.
If you have typed "is Optimise Your Marketing any good" into Google before picking up the phone, good. That is exactly the right question to ask before anyone spends your marketing budget, and I would rather you find a straight answer here than a page of trophy logos and vague testimonials.
I am Stuart Baddiley. I have run Optimise Your Marketing from Cromford Mills in Derbyshire for 18 years, working with SMBs across the East Midlands and further afield. In that time I have seen what marketing actually moves the needle for a business like yours, and what is just noise dressed up in a nice report.
So here is the honest version. This post covers the specific, measurable results we have delivered for clients, what those clients would actually say if you asked them, where we are not the right fit, and how to work out if we are right for you before you commit a penny.
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Get your BIG12 ScorecardIs Optimise Your Marketing any good? The results say yes, for the right business
Eighteen years in, I have learned that testimonials mean nothing without numbers behind them. So let me give you the numbers.
For NatWest, we managed a two year programme of 326 UK seminars and webinars, generating over 26,000 registrations at an average of 50 or more per event. That was full end to end delivery, with no reliance on NatWest's internal teams to keep it running. If your business relies on lead generation at scale, that is the kind of operational grind we are comfortable with.
For Inn Farm Dairy, we built the brand from day one. Daily sales grew by 366%, and the dairy now hits 90% sell-out capacity most days of the week. Along the way we secured coverage on BBC One's The One Show, which is the sort of thing that happens when the brand and the story are right, not just the adverts.
For ActionCOACH, we generated over 20,000 leads across the UK over a nine year partnership supporting 630+ coaches, with campaigns also running in the USA, Canada, South Africa and Australia. Nine years is a long time to keep a partnership going. Agencies that overpromise do not last that long with one client.
Smaller Derbyshire businesses get the same approach
Not every client is a household name, and most Derbyshire and East Midlands SMBs are not either. The approach does not change.
For Balance and Beam, weekly enquiries grew from 4 or 5 to over 33 using local listing optimisation, social media and email marketing. Once the volume became a problem worth having, we introduced a CRM to manage it properly, because a full inbox is not useful if enquiries fall through the cracks.
For Rhodes Wealth Management, we generated £80,000 in new business in 18 months through a LinkedIn lead generation campaign. No paid ads. Just better messaging on social media aimed at the right people.
For Etta Plumbing, we took the business from a Yell.com contract they did not even own, to page 1 rankings for their core search terms and a 53% improvement in average SEO position. That is a local trades business in the East Midlands going from paying for someone else's asset to owning their own visibility.
Client result
From an unowned Yell.com listing to page 1 rankings
Etta Plumbing's 53% improvement in average SEO position started with fixing the basics most local businesses get wrong. See how we approach it.
See our SEO approachWhere we rank right now, and why that matters
In June 2026, Ubersuggest's AI Search Visibility report ranked Optimise Your Marketing as the number one marketing agency for AI search visibility, with 21% visibility across ChatGPT and Gemini, ahead of Google Ads, Instagram and Facebook.
I mention that not to boast but because it answers a fair question directly. If an agency cannot show up in the same search tools it tells clients to worry about, why would you trust its advice on AI and search visibility for your own business. We practise what we sell.
Where Optimise Your Marketing is not the right fit
Here is the part most agencies leave out.
If you want a quick campaign with no measurement, no data, and no accountability for whether it actually worked, we are not the right fit. We build on testing and measuring everything, and that takes longer to set up than a one off Facebook boost.
If you are not willing to commit to at least a few months of consistent activity, the results above will not happen for you either. Etta Plumbing's SEO position did not improve in three weeks. Balance and Beam's enquiries did not multiply overnight.
And if you are looking for someone to simply take instructions rather than tell you honestly what is and is not working, that is not how we operate after 18 years in Derbyshire. We would rather lose the work upfront than take your money and underdeliver.
Is Optimise Your Marketing any good for you specifically?
The honest answer depends on three things.
You want data-led decisions, not opinions
Every result in this post came from tracked, measured activity. If that appeals to you more than a gut-feel approach, we will get on well.
You are a UK SMB with room to grow
Most of our clients are based in Derbyshire and the East Midlands, though the ActionCOACH and NatWest work shows we scale beyond that when the brief calls for it. If you are a small or medium business looking for structured growth rather than a single viral moment, that is our core work.
You are prepared to do the doing, not just the learning
This is the biggest one, and it leads into why we built the BIG12 framework in the first place.
Why these results come from a framework, not luck
None of the results above happened by chance. They came from applying the same structured approach every time, what we call BIG12, our framework covering the 12 pillars that actually move a marketing plan forward, from lead generation and website performance to Google Business Profile and platform algorithm changes.
You can learn the entire framework yourself through our online marketing training, built from 18 years of what has actually worked for Derbyshire and East Midlands businesses, not marketing theory.
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Not sure how your marketing measures up right now?
The BIG12 Scorecard shows you exactly which of the 12 pillars need attention first.
Get your BIG12 ScorecardThe challenge is never learning. It is doing.
Most business owners I meet already know roughly what they should be doing with their marketing. They have read the articles, watched the videos, maybe even bought a course. The framework is not the hard part.
The hard part is finding the time, consistency and expertise to actually execute it week after week, while also running the rest of the business. That is the gap between the NatWest programme running for two years without their internal teams, and a business owner trying to do the same thing alone on a Sunday evening.
That gap is where we come in. Not to sell you a framework you could learn for free, but to actually do the work, measure it honestly, and tell you when something is not working before it costs you more.
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Book a free 90-minute audit with Stuart
We will look at your current marketing, benchmark it against the BIG12, and give you a practical set of actions to take. No sales pitch. No fluff. Just 18 years of honest advice applied to your business.
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