Update holiday hours to keep customers informed on Google My Business

Updating your holiday hours on Google My Business (GMB) is crucial for maintaining customer satisfaction and managing expectations. Here's a step-by-step guide to ensure your information is up-to-date:

1. Log into GMB: Access your Google My Business account by signing in with the Google account associated with your business.

2. Select Your Business: If you manage multiple locations, select the business you wish to update.

3. Navigate to Info: In the left-hand menu, click on "Info."

4. Edit Special Hours: Scroll down to find the "Special hours" section. Click on the pencil icon to edit.

5. Add Holiday Hours:

   • Enter the specific dates for which your hours will differ from the usual schedule.

   • Input your special hours for each date. If closed, simply mark the business as closed.

   • Ensure accuracy to prevent customer dissatisfaction.

6. Review and Confirm: Double-check the dates and times to avoid errors. Click "Apply" to save changes.

7. Verify Updates: It may take some time for the updates to reflect publicly. Log out and search for your business on Google to ensure the changes display correctly.

Additional Tips:

• Communicate Changes: Use social media platforms and email newsletters to alert your audience about these updates. A quick post or email can reinforce your GMB changes.

• SEO Considerations: Ensure your website also reflects updated hours. This consistency aids in local SEO efforts and improves customer trust.

• Plan Media Buys: If your business hours are extended during the holiday season, consider increasing your local ad spend on Google Ads to capture increased search traffic. Use geo-targeting to maximise ROI for local campaigns.

• Budget Management: Allocate a portion of your budget towards retargeting ads. This can help remind potential customers of your holiday hours and drive foot traffic or online visits.

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By maintaining accurate business hours and leveraging strategic media buys, you can ensure optimal customer engagement and drive more business during the holiday period.