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Happy Friday :) Here is this week’s Online Marketing Hack. What does that mean? Is your communication not simple enough? Having worked with endless businesses of all shapes and sizes it never surprises me when they try and communicate in a way they themselves understand (but perhaps the customer doesn’t). For example a … Financial Advisor says Tax Arrangements (That’s planning your money to pay the least tax in a legal way) SEO Companies say SERP (That’s no more than Search Engine Results Page, normally mentioned after Page 1) Telephone Companies says Unified Communications (Thats really Combined Telephone and Online Tools, think Zoom, Ring Central etc.) The list goes on…
We call this your reading level, it’s what your customer can easily understand so that they don’t run a mile. It lets them understand enough to see if you could be of use to them, it’s can be the difference between success and failure! To help you with this try this amazing free tool called the Hemingway App it’s free and will help you instantly see a difference. You’ll have to decide the level to use, better still find a few willing volunteers who will cast an eye of several examples and give you the feedback. Within several weeks you will adapt a style and approach that your customers respond well too. As promised, that’s my Online Marketing Hack in under a Minute! Everything in life gets overcomplicated, especially Online Marketing! It’s as simple as your customer has a challenge, you have the solution (the rest is just noise). Here’s to a final big push to the big day (then go take a well deserved rest) Stuart PS - We are about to launch a brand new Online Marketing tool that I know is perfect for you. I’ll share with you in the coming days :)
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